1. THE ROLE OF LUXURY VENUES IN CAMPAIGNS: Political candidates are well known for making appearances at state fairs and parades, but right now the pre-campaigns for potential presidential candidates are taking them to luxury resorts like the Breakers resort in Palm Beach, Florida, which recently hosted a meeting of the Club for Growth. The New York Times: “Long before the season of baby-kissing and caucus-going begins in early primary states, a no less decisive series of contests is playing out among the potential 2016 contenders along a trail that traces the cold-weather destinations of the wealthy and private-jet-equipped. In one resort town after another—Rancho Mirage, Calif.; Sea Island, Ga.; Las Vegas—the candidates are making their cases to exclusive gatherings of donors whose wealth, fully unleashed by the Supreme Court’s 2010 Citizens United decision, has granted them the kind of influence and convening power once held by urban political bosses and party chairmen.” http://nyti.ms/1EdJtNt
2. SWAROVSKI CELEBRATES 120TH ANNIVERSARY: Swarovski will kick off a year of celebrations to commemorate its 120th anniversary, starting with an event tonight in New York that will show off some of the crystal brand’s most famous baubles. Women’s Wear Daily: “Swarovski’s grand display of 13 ‘milestones’ will include jewelry worn by Marilyn Monroe in ‘Gentlemen Prefer Blondes,’ a crystal-embellished bra donned by Madonna during her 1993 ‘Girlie Show World Tour,’ and an ensemble from the 2014 Victoria’s Secret Fashion Show.” http://bit.ly/1aJMA4N
3. WHO’S MAKING NEWS AT THE MOBILE WORLD CONGRESS: The Mobile World Congress, a massive trade show for the smartphone and digital industries taking place this week in Barcelona, Spain, has not only drawn heavyweights like Samsung and HTC, but also some unusual companies, like Ikea. ABC News looks at the events so far: http://abcn.ws/1BPFOXp
* LOCAL NEWS *
BOSTON: Massachusetts Convention Center Authority executive director Jim Rooney was inducted into the Massachusetts Lodging Association Hall of Fame at an award reception last week.
CHICAGO: Hyatt will open one of its first Hyatt Centric Hotels in the Loop this April. The 257-room property will offer 2,513 square feet of meeting space, complimentary Wi-Fi, a French bistro, and a 5,500-square-foot rooftop bar.
LAS VEGAS: On March 17, the Downtown Las Vegas Events Center will host the annual Las Vegas Valley Firefighters St. Patrick’s Day Parade and Fun Challenge.
LOS ANGELES: Variety: “Walt Disney Studios has promoted Lylle Breier to lead promotions, partnerships and special events. … As part of the title change, film-related promotions and nonbroadcast synergy activities will now be centralized under Breier’s leadership. That includes oversight of the studio’s field operations, including screenings and stunt marketing. She will continue to manage worldwide events for the studio as well.” http://bit.ly/1B4SE0s
Local event listings from Masterplanner: http://www.masterplanneronline.com/losangeles
MIAMI/SOUTH FLORIDA: The 27th annual Yacht & Brokerage Show reported increases in attendance and in the number of boats on display compared to its 2014 show. Show Management, which co-owns the show, also announced it would add a location at the new Island Gardens Deep Harbour marina for next year’s show to display more boats larger than 150 feet.
The Miami Home Design and Remodeling Show will take place March 27-30 at the Miami Beach Convention Center.
NEW YORK: Guiness parent company Diageo PLC announced it would return as sponsor of the St. Patrick’s Day Parade on Fifth Avenue after sitting out last year over protests that the parade excluded gay and lesbian groups. Planners this year will allow one gay group to march this year. Mayor Bill de Blasio, however, said he will continue to skip the parade. New York: http://nym.ag/1BQ2vKS
As part of a public activation on Thursday, Amopé will install fairy-tale-inspired pop-up pedicure thrones in Grand Central Station. The brand is working with supermodel Chrissy Teigen, who designed Swarovski crystal shoes with House of Face that will be on display at the event.
Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork
SAN DIEGO: Fast Forward Event Productions has been chosen by Visit San Luis Obispo County to produce Sunset Savor the Central Coast, which is scheduled for September 24-27.
Actor Will Ferrell will host the 11th annual Desert Smash charity tennis event on March 10 at the La Quinta Resort & Club.
SAN FRANCISCO: Proposed F.A.A. rules for commercial use of drones will be among the topics discussed at the Drone World Expo, set for November 17-18 at the San Jose Convention Center.
TORONTO: The Greater Hamilton Home & Garden Show will take place March 6-8 at Players Paradise Sports Complex.
WASHINGTON, D.C.: David Shackley has been promoted to president of RedPeg Marketing. The experiential marketing and communications agency has worked with clients including Johnson & Johnson, the N.B.A., and Bacardi.
YOUR NEWS: What are you doing? Tell us: [email protected].
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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Michele Laufik, Jill Menze, and Anna Sekula in New York.
BizBash Daily is the must-read digest of event industry news from BizBash.com.
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