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  1. Venues & Destinations
  2. United States
  3. Boston

Boston Fashion Week Kicks Off With Roaming Models, Eclectic Clothes

Erin L. Souza
October 1, 2010

“This is an incubator for culture in Boston,” said Boldfacers.com founder and editor in chief Lisa Pierpont of the Beehive, the South End restaurant-bar-live music club that played host to a Fashion Week kick-off party Thursday night. “And fashion is something we’re passionate about, so it made sense for us to partner with them.”

Boldfacers.com and the Beehive joined forces with Shag Salon, Naz Kupelian Salon, and Beacon Hill clothing retailer Uncle Pete's to celebrate Boston Fashion Week a day before its official launch with a cocktail party and informal fashion show for 400 guests.

Image Unlimited produced the event with the Beehive and also promoted it with a heavy focus on the web and social networking, drawing a youngish crowd interested in fashion. Models—provided by and styled by Shag—wore edgy clothing from Beacon Hill boutique Uncle Pete’s and dramatic makeup by Naz Kupelian Salon. A traditional runway was nixed in favor of having the models wander among the guests, who were sipping cocktails and sampling passed bites from the Beehive.

The non-traditional vibe was indicative of Boston Fashion Week itself, which highlights local designers in a variety of city and suburban locales at runway shows, presentations, parties, and exhibits. The night also celebrated the Boston Fashion Trail, a group of local restaurants, spas, and retailers offering special deals and incentives to draw in fashion-week consumers and draw further focus to the shows.

Jazz music from the Amy Bowles Trio and on-theme cocktails like the Stiletto and the En Vogue being served at the bar kept the evening going.

Models got prepped with makeup by Naz Kupelian Salon.
Models got prepped with makeup by Naz Kupelian Salon.
Photo: Aviran Levy for BizBash
Naz Kupelian Salon did makeup for the evening's models, provided by Shag Salon.
Naz Kupelian Salon did makeup for the evening's models, provided by Shag Salon.
Photo: Aviran Levy for BizBash
A band played jazz mid-way through the party, providing live background music.
A band played jazz mid-way through the party, providing live background music.
Photo: Aviran Levy for BizBash
Servers passed appetizers throughout the event.
Servers passed appetizers throughout the event.
Photo: Aviran Levy for BizBash
Specialty cocktails by the Beehive included on-theme drinks dubbed the Stiletto and En Vogue.
Specialty cocktails by the Beehive included on-theme drinks dubbed the Stiletto and En Vogue.
Photo: Aviran Levy for BizBash
The Beehive's downstairs dining room served as a funky backdrop.
The Beehive's downstairs dining room served as a funky backdrop.
Photo: Aviran Levy for BizBash
Models toasted before mingling among guests for an informal fashion viewing.
Models toasted before mingling among guests for an informal fashion viewing.
Photo: Aviran Levy for BizBash
Snacks, including popcorn baskets, accompanied cocktails form the Beehive's cash bar.
Snacks, including popcorn baskets, accompanied cocktails form the Beehive's cash bar.
Photo: Aviran Levy for BizBash
Models wore clothes and accessories from Beacon Hill shop Uncle Pete's.
Models wore clothes and accessories from Beacon Hill shop Uncle Pete's.
Photo: Aviran Levy for BizBash
Many attendees donned their brightest, most avant guarde looks for the event.
Many attendees donned their brightest, most avant guarde looks for the event.
Photo: Aviran Levy for BizBash
Cocktails and clothes were the highlights of the evening.
Cocktails and clothes were the highlights of the evening.
Photo: Aviran Levy for BizBash
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