BIZBASH CALL SHEET — #224 — Tuesday, 03.20.12
Compiled today by Beth Kormanik and Anna Sekula in New York
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Today's Call Sheet is sponsored by EVENT LEADERSHIP INSTITUTE
The Event Leadership Institute is proud to provide the most progressive training and education for event planners in the industry, through on-demand video classes, biweekly webinars, white papers as well as interviews with industry leaders.http://www.eventleadershipinstitute.com
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TODAY’S CALENDAR: Winter Music Conference and Sony Ericsson Open continue in Miami
* INCOMING *
1. LIMBAUGH LESSONS: The backlash against conservative commentator Rush Limbaugh can teach all brands—not just his former advertisers—lessons in social media and marketing, according to Forbes. Think you just need to monitor Facebook and Twitter? Consumers pressuring ProFlowers to stop advertising took their case to Amazon.com. Hoping the campaign only affects national companies? Small businesses are now feeling the heat, too.
http://onforb.es/wpHUKG
2. MET BALL’S CURTAIN CALL? Rumors about Jennifer Lopez performing at this year’s Costume Institute gala, circulated yesterday, suggesting the singer would be the headline musical act at the May 7 event. However, a Vogue spokesperson has denied the reports. WWD:
http://bit.ly/GC03Lm
3. LINSANITY DEAL: New York Knicks basketball sensation Jeremy Lin signed his first major endorsement deal, promoting Volvo as a brand ambassador. He will focus on the U.S. and China. The Wall Street Journal: "Volvo is owned by China's Zhejiang Geely Holding Group Company. The company is trying to boost Volvo sales in China as part of a strategy to double the brand's global sales."
http://on.wsj.com/Gzo6nU
4. DISNEY REELS FROM FLOP: An extensive marketing campaign that included a Super Bowl ad wasn't enough to save Disney’s “John Carter” from being a box-office flop. The sci-fi movie, with its $350 million production and marketing budget, is expected to lose about $200 million and contribute to a second-quarter loss of up to $120 million for Disney. Los Angeles Times:
http://lat.ms/FSpFhi
5. TWEET TAKEOVER: A Rogers Communications Twitter ploy failed miserably on Friday. The promoted hashtag #Rogers1Number, a new service from the media and telecommunications giant, was highjacked by angry customers who used the hashtag to complain about Rogers services. The Globe and Mail:
http://bit.ly/FPz9ca
6. PROMOTING IRELAND: St. Patrick's Day carried over to this week as Irish officials promoted the country as a tourism and business destination to audiences in Chicago, New York, and Washington. “As a professional diplomat, it’s the busiest working day of the year,” Irish ambassador Michael Collins told The Washington Post. “St. Patrick’s Day is no longer a day—it’s a week, it’s a festival.”
http://wapo.st/GCF07j
* LOCAL NEWS *
BOSTON: The Georgetown Education Foundation's "Under the Sea: Deep Dive for Education Gala" is March 31 at the Black Swan Country Club. The Boston Globe:
http://bo.st/GAKVvZ
This year's International Seafood Show, which took place March 11 to 13, had more than 900 exhibitors and drew 18,000 buyers and sellers from 120 countries. The event is billed as North America's largest seafood-industry happening. Daily Business Buzz:
http://bit.ly/AoRFlj
CHICAGO: The Chicago Red Dress Party, a fund-raiser for HIV/AIDS awareness, will present "Couture in Rouge" at the Drake Hotel on April 4. The three-hour cocktail party, in the hotel's Palm Court, will showcase red dresses from Neiman Marcus.
http://chicagoreddressparty.org/
Chicago Chef Week kicked off on Sunday and runs through Friday. The event offers special menus that showcase signature selections from citywide restaurants. Participating eateries include David Burke's Primehouse, which will serve surf and turf dumplings, pan-roasted cod, and more.
The Chicago Tribune: “Occupy leaders are targeting the NATO summit in Chicago. ‘We're trying to plan a summit and we're trying to learn everything really fast,’ said [demonstrator] Zoe Sigman, 22."
http://trib.in/FQvrVd
Artist Michael Rakowitz is currently touring Chicago in a food truck called the Enemy Kitchen. Manned by Iraqi refugees and American war veterans, the truck serves Iraqi cuisine and will park near major art institutions and tour areas with heavy military recruiting. TheArt Newspaper:
http://bit.ly/GzXENU
The North American Rail Shippers will host its annual meeting at the Intercontinental Chicago Hotel May 23-25.
Steppenwolf Theatre Company's Auxiliary Council will host the Red or White Ball at Architectural Artifacts, a new venue, on April 13.
DALLAS: Event design and production management company Staging Solutions Inc. announced Andy DiRaddo has joined the company as senior producer. The LD Systems founder will concentrate on the technical production of corporate meetings and upper-end special events.
LAS VEGAS: The Golden Gate casino is undergoing its first major expansion in 50 years. The landmark downtown property will add a 35,000-square-foot, five-story tower with 16 hotel suites, including two penthouses. There will be an extended casino floor and new high-limit gaming pit. Renovations are scheduled for completion by July.
Las Vegas Review-Journal: "The first Land Rover Las Vegas Wheels Event of 2012 took a group of intrepid adventurers on a 200-mile trip from Las Vegas to Death Valley and back."
http://bit.ly/zjXYV4
LOS ANGELES: Chaka Khan will be inducted into the Hollywood Bowl Hall of Fame at this year’s opening-night event on June 22.
TV production rental house Imagecraft launched into live-event production with the recent Jetset Social event, which took place at Union Station. The company brought in a full-scale TV production crew, and provided a multicamera setup with global live streaming, event lighting, and audiovisual production.
Voli Light Vodkas hosted a launch party for Don-a-Matrix Training on Saturday at Confidential. Voli's owner, Fergie, attended.
The Los Angeles ballroom at the Hyatt Regency Century Plaza Hotel Los Angeles has completed its $1.3 million renovation. The 25,000-square-foot space is one of the largest ballrooms in town.
The Beastie Boys' Mike D. is curating the Los Angeles debut of "Transmission L.A.: AV Club" in affiliation with MOCA. The cultural festival runs April 20 through May 6 at the Geffen Contemporary at MOCA downtown.
MIAMI: Sponsored by Belvedere Vodka and Moët, Miami Music Week kicks off Wednesday, March 21 at the Raleigh Hotel on Collins Avenue.
W.W.E., Grammy Award-winning artist Timbaland, Miami Philanthropist and C.E.O. of Lennar Corporation Stuart Miller, and the Miami-Dade Sports Commission have joined forces to host a charity auction Thursday, March 29 on Star Island. Proceeds will benefit Alex’s Place, a 3,200-square-foot pediatric hematology-oncology clinic set to open later this spring at the Sylvester Comprehensive Cancer Center/UMHC in Miami.
NEW YORK: According to a new study from the Times Square Alliance, Times Square generates $110 billion in annual economic activity, proving its worth as a tourism as well as a commercial office district. The New York Times:
http://nyti.ms/FQ3evy
Ballet Hispanico will honor dance instructor Jody Gottfried Arnhold at its spring gala in the Plaza Hotel’s Grand Ballroom on April 9. The event will include performances by the Ballet Hispanico School of Dance.
ORLANDO: Fantasy of Flight's new "Orlampa Express" tour takes guests on a 60-minute ride in an open-air trolley to learn about the state's citrus industry, pioneer heritage, and ecology. Group rates are available.
SAN FRANCISCO: The Game Developers Conference increased attendance 17 percent to a record 22,500 game industry professionals last week at the Moscone Convention Center. Next year's event returns to the city March 25-March 29.
TORONTO: The University of the West Indies raised $300,000 at its annual benefit gala at the Four Seasons on March 10. The event was sold out for its third consecutive year.
WASHINGTON: National Harbor casino’s billion-dollar proposal has a potential competitor. The Washington Post:
http://wapo.st/FPqLNj
YOUR NEWS: What are you doing? Tell us: [email protected].
With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, Carla Warrilow in Toronto, and Rose Chevalier, Beth Kormanik, Amy Leibrock, and Anna Sekula in New York.
BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com.
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