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Call Sheet #319: Stephen Colbert Launches Music Fest, Olympics Stunt Backfires, Massive Trade Show Threatens Move

BIZBASH CALL SHEET — #318 — Thursday, 08.02.12

++ Sponsored by Event Leadership Institute ++

Compiled today by Beth Kormanik in New York
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1. ONLINE OLYMPICS: The Summer Games are bringing huge TV ratings for NBC, beating its Beijing numbers, but the network has yet to disclose its digital traffic. AdWeek: "It remains puzzling why NBC hasn't said more (NBCOlympics.com site views, video views, time on site, etc) given how painstakingly the company collects and tracks its data. Even more odd—comScore and Nielsen aren't reporting any traffic numbers either. Why are the digital media industries leading third party researchers remaining silent? In an age when site metrics are monitored obsessively, there would seem to be no logistical reason to release digital metrics so slowly." http://bit.ly/N0RfQS

Visa had a quick turnaround on its ad congratulating swimmer Michael Phelps for becoming the most decorated Olympian ever. AdWeek: "It includes footage from the performance that landed the record-breaking medal, as well as clips of fans cheering from home, collected through a promotion on the brand's Facebook page." http://bit.ly/N4RPeD

A stunt celebration of Great Britian's first Olympic gold medals went comically awry Wednesday. Gawker: "That's London Mayor Boris Johnson, strapped into a harness, waving two small Union Jacks as he swings down a zip line, only to get stuck. 'Get me a rope, get me a ladder,' he says. 'I think the brakes got stuck.' The crowd responds with laughter. He was eventually pulled down by the grounds crew." http://gaw.kr/NJ8doz

2. POLITICS THREATEN TRADE SHOW: One of the largest outdoor-gear trade shows is threatening to leave its home in Salt Lake City over political differences with the Utah governor over environmental issues and a need for more convention space and hotel rooms. Associated Press: "The Outdoor Retailer show, which is in town this week, could be moved to Denver, Las Vegas, Anaheim, Calif., or Orlando, Fla., association officials said. The shows draw more than 25,000 people and inject more than $40 million into the Utah economy annually. They have taken place in Utah since 1996." http://fxn.ws/R9OSO7

3. 'REPORT' WILL ROCK: Stephen Colbert is taking on Bonnaroo with a music fest of his own. Billboard: "The comedian announced Tuesday on The Colbert Report that he will host a concert on Aug. 10 aboard the Intrepid Sea, Air and Space Museum in New York. Performing will be the Flaming Lips, Santigold, Grandmaster Flash, Grizzly Bear, and Fun. Colbert is calling the event 'StePhest Colbchella '012: RocktAugustFest.' The performances and Colbert's interviews with each act will be shown on The Report during the week of Aug. 13." http://bit.ly/OrmTF0

++ A WORD FROM OUR SPONSOR: Event Leadership Institute ++

Check out our editor's collection of top-rated video chapters from our class library, and sharpen your event insight. Our Suggested Summer Learning compilation includes content from David Merrell, Jes Gordon, Mindy Weiss, Preston Bailey, Mary Wittenberg, Colja Dams and others.  41 minutes | 10 clips | lots of ideas  


TwilioCon 2012, the developer contest October 16-18 in San Francisco, is sponsoring a contest to develop the next great event app. The winner receives a full conference pass to the event and attendees will use the event. The deadline is August 19. Press release: http://bit.ly/Q7KdLk


BOSTON: Renovations are under way in sections of Sheraton Framingham Hotel & Conference Center and are expected to be finished in the spring. The revitalization will introduce a new design, a newly conceived restaurant, renewed public spaces, and an upgraded ballroom.

Legal Sea Foods will host its fourth annual Oyster Festival September 19-October 16. The festival includes menu specials and events.

Rita Ora and Karmin, finalists for Rolling Stone's "Women Who Rock" contest, will perform at the Rolling Stone Rock Room on Saturday of Lollapalooza weekend. The rock room will be at Studio Paris in River North, where the magazine will also host private brunches throughout the weekend with Belvedere cocktails, Blue Moon beer, and live performances from artists such as Delta Spirit. 

LAS VEGAS: Allegro, the new restaurant inside the Wynn Las Vegas, is now open with Italian-American dishes by executive chef Enzo Febbraro.

Rio Spa & Salon will host the third annual Locks of Love donation drive Wednesday.

LOS ANGELES: A businessman wants to turn a former downtown chocolate shop into a new chocolate shop, restaurant, and arts-and-crafts studio—and during renovations was surprised to discover tile murals by a master artisan. Los Angeles Times: http://lat.ms/Mer3Oy

Local event listings from Masterplanner: http://masterplanneronline.com/losangeles

MIAMI: Marlins Park will host the first Miami Soccer Challenge as part of a three-year deal with Global Football Challenge. The first year will feature one game, with a goal of adding more games and eventually a four-team tournament. Press release: http://atmlb.com/PufxiY

Delou Africa Inc. hosts its third annual African Diaspora Dance & Drum Festival of Florida Friday-Sunday at the Little Haiti Cultural Center, with 24 workshops, 15 international choreographers and musicians, and the “Bridging Cultural Gaps” concert on Saturday. 

NEW YORK: Fashion designer Whitney Port is trying to raise $50,000 from her fans to fund the debut of her Whitney Eve Spring 2013 collection at Mercedes-Benz Fashion Week New York. 

Staffing, planning, and catering firm BD Companies launched its new Web site. 

Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork

ORLANDO: The Orlando Home Show is October 5-7 at the Orange County Convention Center. Mark Brunetz, co-host of Style Network’s Clean House will share tips on living clutter-free.

SCOTTSDALE, ARIZONA: The Venue Scottsdale announced plans for a $1 million renovation, which will include new doors and flooring, an upgraded audio visual system, and redesigned entry way. The refresh also includes the addition of K.I.S.S., a Chicago-inspired eatery, which is slated to open later this month.

TORONTO: The 43rd annual Scotiabank Caribbean Carnival kicked off yesterday and continues through August 12, with a slew of events including its yearly Caribana Grand Parade and gala. 

The third annual Wild Blueberry Festival at the Evergreen Brick Works is slated for August 11.

WASHINGTON: FishbowlDC: "The Paterno book appearance by author Joe Posnanski at Politics & Prose slated for Aug. 30 has been canceled. 'Canceled by Publisher' reads the news on the bookseller’s website. Simon & Schuster is the the publisher for the new, badly-timed biography."

YOUR NEWS: What are you doing? Tell us: [email protected]. 

With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Rose Chevalier, Beth Kormanik, and Anna Sekula in New York.

BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com. 

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