This week's roundup includes a Ben & Jerry's carnival swing ride at its new flavor launch in Los Angeles, Polaroid's giant analog instant camera at C.E.S. in Las Vegas, a DC Comics pop-up shop at the inaugural DC in D.C. pop-culture convention in Washington, and skincare brand Dermologica's interactive pop-up in Toronto.
Ben & Jerry’s celebrated the launch of its new Pint Slices novelty flavors with a carnival-theme pop-up activation at the corner of Hollywood Boulevard and Vine Street in Los Angeles. The activation, which was produced by Trigger House, invited passersby to ride a branded carnival swing ride.
The 51st edition of C.E.S. took place January 9 to 12 in Las Vegas. Polaroid, which regularly features some of the most eye-catching booths at the trade show, celebrated the launch of Polaroid Originals, a new brand dedicated to analog instant photography. The booth’s centerpiece was a massive replica of the Polaroid OneStep 2, the brand’s instant analog camera that debuted in September to mark the brand’s 80th anniversary. The booth showcased other products, which include 3-D printers and Amazon Alexa-enabled speakers. The booth was designed by Andreas Bergmann, while the implementation of the booth design and event management was handled by Skyline. PRG provided the audiovisual elements.
For the fourth consecutive year, Twitter partnered with experiential marketing agency NA Collective to create the Twitter Commons, the brand’s dedicated space for events and client conversations at the trade show. Instead of giving away its usual swag, Twitter decided to give back by donating to three nonprofits in attendees' names: Black Girls Code, Girls Inc., and the Las Vegas Victim’s Fund.
Google had a massive presence at C.E.S. this year with its Google Assistant Playground, the brand’s outdoor booth that showcased a variety of its devices that are compatible with the service. The center of the booth showcased a tiny city, complete with mini houses, shops, trains, and cars. The display featured replicas of Google Assistant-related products.
Warner Bros. and DC Entertainment’s inaugural DC in D.C. pop-culture convention took place January 12 to 13 in Washington. A 40- by 10-foot superhero-theme pop-up shop, which was located in front of the Newseum, featured an interactive “How to Build a Hero” display for attendees. DC in D.C. was produced in-house by Warner Bros., and the pop-up shop was produced by Experiential Supply Co.
The pop-up included a wall of the 50 most iconic DC graphic novels.Â
Costumed talent used a branded megaphone to invite passersby to sample the new flavors at an ice cream truck.Â
Travel company Intrepid Travel hosted an activation January 16 to 19 at Cadillac Fairview Eaton Centre in Toronto. The activation, which was produced in-house along with Faulhaber Communications, featured a branded vending machine where shoppers could deposit a dollar to receive a card that offered a chance to win a free trip, a discount voucher, or a city day tour. The pop-up also featured an authentic Thai tuk tuk and a Morocco-inspired area with poufs and tea.
Skincare brand Dermologica kicked off its interactive pop-up on Queen Street West in Toronto on Wednesday. The retail store, which runs through Sunday, was designed by Community Agency. The pop-up aims to inspire consumers to protect their skin during winter by promoting the brand’s new UltraCalming launches as well as offering an interactive VR experience and complimentary face treatments.
The pop-up's bar served winter-theme treats including hot chocolate.
