In an effort to capitalize on American consumers current cost-conscious spending habits, Procter & Gamble held a special garden-party press conference yesterday to highlight its newest drug store beauty products. Simple white linen-draped tables and folding chairs, topped with product-filled fishbowl centerpieces, were arranged in the garden of the Doral Golf Resort and Spa for the mainly female media event.
"Millions of Americans are cutting back on luxury items and embracing a more frugal mentality," said Dr. Mary Johnson, principal scientist at P&G, in a pre-event statement. "This event will showcase breakthrough technology and provide affordable and results-oriented tips using brands you can find in your neighborhood CVS, rivaling pricier products found elsewhere."
While guests sipped champagne and sampled spring rolls, shrimp quesadillas, and salmon hors d'oeuvres, beauty experts and scientists from Cover Girl, Olay Professional, and Pantene Pro-V spoke about the newest products from each line. Additionally, Dr. Steven Mandy, a scientist and professor at the University of Miami, presented the results of his study comparing the Olay Professional's new Pro-X skin-care products to those of traditional department-store and luxury brands, citing Pro-X's equivalent effectiveness.
