Call Sheet #158: Debating Art Basel, Super Bowl's Online Reach, 2012 Food Trends

BIZBASH CALL SHEET — #158 — Wednesday, 12.07.11

Compiled today by Chad Kaydo and Jana Schiowitz in New York
Feed the Sheet: [email protected]


1. DEBATING ART BASEL: Has the Miami Beach international art fair become more about the celebrities and invite-only parties than art? Before this year’s iteration (which wrapped Sunday), New York Observer columnist and art collector Adam Lindemann wrote, “I’m through with it, basta. It’s become … embarrassing … why should I be seen rubbing elbows with all those phonies and scenesters.”

Now New York magazine critic Jerry Saltz chimes in: "There’s little doubt that the art world still seems like it’s barreling off a massive binging spendthrift cliff…Yet art fairs, insane as they are, are still ways for artists and art dealers to maybe make money; gallerists to create connections with one another; newer dealers to heighten their profiles; the general public to see art outside a museum; and the art tribe to have a giant sleepover, stay up late together, and (as I often say) touch antennae." He also notes that Lindeman ultimately showed up in Miami Beach.

Here's our Art Basel roundup with photos from pop-ups, parties, and other satellite events:

Speaking of all the hoopla: Here’s Vanity Fair’s parody invitation to “The Greatest Art Basel Party in the History of Mankind”: “Meant to tantalize even the most discerning palates, the 1,274-course tasting menu represents a highly curated meta-meta-gastro-physical collaboration between Daniel Boulud, Jean-Georges Vongerichten, and Kofi Annan. Each chef and/or former U.N. Secretary General has prepared 424.667 dishes a piece, with the free-range, organic-diet flamingo entrees generously provided by Zoo Miami, and the appetizers co-sponsored by the Miami Seaquarium.”

2. SUPER BOWL'S ONLINE ADS: This year, commercials aired during the football game were viewed online more than 360 million times. Ad Age: "Surprisingly, Super Bowl ads passed around on the web now account for about the same level of reach as the actual game. The difference is that the viewing behavior is time-shifted over four weeks post-game. In particular, about 30 percent of the total viewership across all Super Bowl ads syndicated online comes from social sharing of video ad clips." For the game's next installment, it is estimated that half billion people will watch and share their favorites.

3. 2012 FOOD TRENDS: The James Beard Foundation predicts what we'll be eating next year. Trends include different international versions of doughnuts, new Nordic cuisine, and smaller portions.

4. HOTEL RENOVATIONS: Chains are starting to refresh properties as bookings and prices soar and, to keep the market competitive. The New York Times: "Hotels are expected to spend $3.5 billion this year to upgrade items including sheets, pillows, lobby design and décor, 30 percent more than in 2010, according to Bjorn Hanson, divisional dean of the Preston Robert Tisch Center for Hospitality, Tourism and Sports Management at New York University. But that is still far from the $5.5 billion they collectively spent in 2008. Still, it is the first increase after two years of reduced spending."

5. TWITTER TRENDS: According to an analysis by AdAge, the women's FIFA World Cup, N.B.A., and Lady Gaga were among the top trending topics on Twitter this year. The year-end look goes on to name the top 10 trending movies, sporting events, and news stories.


From editor in chief Chad Kaydo: On Tuesday I made the trip down the block from my apartment to the Brooklyn Academy of Music’s Harvey Theater, where John Hurt made his American theater debut in Beckett’s “Krapp’s Last Tape” and kicked off BAM’s Next Wave gala. At dinner at Skylight One Hanson another two blocks away, Great Performances served a duo of salmon followed by filet mignon and a banana chocolate sea salt tart.

BAM’s go-to designer, Bella Meyer of Fleurs Bella, decorated the dinner, and had a statement about her work on the back of the program: “Memories recorded and snippets of life merging from the dark. Roses called Amnesia as well as other lush flowers swirl over cabbages, with their brain like texture and grow out of moss, giving an eerie presence of earthy necessities, mixed with cerebral realities. Old cassette tapes, signs of another obsolete technology, together with clocks relentlessly counting time, further pay homage to Krapp’s Last Tape.”

Will more designers start expecting the same? (Will guests read them?)


COAST TO COAST: Warner Brothers Entertainment and Universal Parks and Resorts have announced plans to bring The Wizarding World of Harry Potter to Universal Studios Hollywood and also to expand the existing Harry Potter attraction at Universal Orlando Resort. The companies did not release many details about the two projects, such as projected opening dates and features, but they did confirm the Hollywood park would include a Hogwarts castle and the signature ride, Harry Potter and the Forbidden Journey.

BOSTON: The “Timeless 2012—A Bond Evening” gala is December 31 at the Mariott Courtyard Downtown. It claims to be "Boston's most exclusive New Year's Eve gala."

AD 20/21: Art and Design of the 20th & 21st Centuries is March 15-18 at the Cyclorama. ArtFixDaily:

On New Year's Eve, Bokx 109 American Prime at Hotel Indigo in Newton will host a celebration with a four-course prix-fixe dinner and jazz from local musician Matt Antunes.

CHICAGO: On New Year's Eve, Jacky's on Prairie in Evanston will serve its last dinner. The venue will reopen as Hota January 6, and serve contemporary American fare with global influences.

The Hearty Boys are still taking orders for last-minute corporate lunches and holiday parties. Menu items include holiday cookies and mini pies, and the company can provide full bar service and equipment rentals.

Now open in the Gold Coast, Eduardo's Enoteca has private event space for 10 to 75 guests. The wine bar serves pizzas, handmade pastas, salads, appetizers, and more than 50 boutique wines.

LAS VEGAS: Analysts at PricewaterhouseCoopers LLP predict a 4.1 percent growth in gaming revenue in Nevada's casino industry in 2012. VegasInc:

LOS ANGELES: The Southern California ABC Networking Mega Meeting is January 31 at the Millennium Biltmore Hotel L.A.

MIAMI/SOUTH FLORIDA: Boca Beach Club unveiled new guest programming and holiday events including kite flying, stargazing, and sunrise yoga. The hotel is also featuring sand-sculpting classes by Sand-Isle artists.

The Palm Beach Food & Wine Festival, which began as a one-night tasting event, begins Friday and continues for five nights. The festival will feature a tribute dinner at the Breakers and a cocktail party Sunday with Daniel Boulud.

NEW YORK: The second Gran Fondo New York, an Italian-style cycling race, is May 20. Events Network:

The Ticket Summit, a three-day conference for the live entertainment industry, will be held January 18-20 at the Waldorf Astoria and close with a gala at Arena.

Stephen Starr's new eatery inside the New-York Historical Society will open Saturday, with a white dining room, open kitchen, and menu of small plates. The New York Times:

The Greater New York Chapter of M.P.I. is combining its annual Auction and NYMix events at the Conrad Hotel, April 11-12.

Clear Channel Radio announced the appointment of Monty Ross as director of marketing and promotions for New York City. All Access Music Group:

Photos from AdAge's 2011 Media Mavens luncheon, held December 1 at the Pierre:

Starwood Hotels & Resorts will acquire a 49.8 percent share in Design Hotels, which operates properties like the Crosby Street Hotel.

ORLANDO: The Winter Park Holiday Boat Parade and Festival of Lights is Saturday night on Lakes Virginia and Osceola. The event kicks off with a water ski show on Lake Virginia followed by a parade of boats decorated for the holidays. The Polasek Museum & Gardens will host the final viewing location for the parade with live music and food vendors.

Unicorp National Developments has purchased the Wyndham Orlando Resort on International Drive, adjacent to land where the company is building the I-Drive Live entertainment and retail complex. Orlando Sentinel:

ST. MARTIN: The Radisson Blu Resort, Marina & Spa in St. Martin will reopen December 15 after the property was closed in May to undergo a $10 million renovation. The 7,000-square-foot ballroom now features upgraded air conditioning, lighting, sound systems, wooden floors.

TORONTO: Toronto Pan American Games organizers are considering restricting some highway lanes for athlete and official use only during the games in 2015. Organizers say that traffic will be their biggest challenge. The Star:

The 25th annual Crystal Ball gala raised $1.1 million for Reach for the Rainbow November 19 at the Metro Toronto Convention Centre. The funds will support programs for Ontario youth with disabilities.

WASHINGTON: The Washington Marriott Wardman Park announced on Monday that Emily Moothart has been named the property's new director of group sales. Moothart has more than 22 years of sales experience with Marriott.

YOUR NEWS: What are you doing? Tell us: [email protected]. 

With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, Carla Warrilow in Toronto, and Matthew Mogavero, Jana Schiowitz, Anna Sekula, Courtney Thompson, and Katherine Zoeller in New York.

BizBash Call Sheet is the must-read daily digest of event industry news from 

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