Call Sheet #301: Sun Valley Conference Draws Moguls, Pinterest for Trade Shows Picks Up, 'Occupy' Provides Ad Theme

BIZBASH CALL SHEET — #301 — Monday, 07.09.12

++ Sponsored by Event Leadership Institute ++

Compiled today by Beth Kormanik in New York
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 THIS WEEK'S CALENDAR:
THURSDAY: Comic-Con begins in San Diego (through Sunday)
FRIDAY: Pitchfork Music Festival begins in Chicago (through Sunday)

* INCOMING *

1. POSTCARD FROM SUN VALLEY: Experts are predicting big moves at this week's media and tech mogul conference in Sun Valley. Reuters: "The 30-year-old conference, hosted by boutique investment firm Allen & Co has consistently attracted heavy hitters and spawned blockbuster deals including Disney's $19 billion acquisition of Cap Cities/ABC in 1995. However, with the exception of Comcast Corp's 2009 purchase of NBC Universal, few major tie-ups have come out of Sun Valley in recent years. That may change at this year's event, which runs from July 10 to July 14 at the Sun Valley Resort. Developments in just the past few weeks have industry watchers predicting media companies will peel away more assets while they jockey to grab consumers' attention as entertainment options swell." http://reut.rs/MG3K5w

2. PINNING TRADE SHOWS: Pinterest may be a good fit for trade shows. Among the organizations that are using the virtual bulletin board, according to the Savannah Convention and Visitors Bureau, BookExpo America created several boards at this year's event, including pins of keynotes, educational sessions and show floor photos. Trade Show News Network: “By giving B.E.A. a presence on Pinterest we have another tool in the marketing mix of creating buzz for the brand and increasing awareness within our target audiences,” said Kimberlie Leon, B.E.A. director of marketing. http://bit.ly/Nacq01

3. NEW ADVERTISING THEME: The Las Vegas Convention and Visitors Authority and brands such as McDonald's are riffing on the Occupy Wall Street movement to pitch products. New York Times: "Marketers are adopting the theme of workers’ rights at a time when unions themselves are confronting declines in membership and influence. In effect, some labor experts say, they are turning a pro-worker theme on its head to serve the corporate interest." http://nyti.ms/Pyl3ar

4. READY FOR THEIR CLOSE-UP: Looking for a venue that has seen major airtime? Huffington Post shares locations from New York to Los Angeles that have provided locations for beloved movies and television shows. http://huff.to/N1Tsva

5. 3-D GIMMICK: Promoters of the movie Katy Perry: Part of Me are giving away limited-edition 3-D glasses at theaters. Hollywood Reporter: "Personally designed by pop star Katy Perry in partnership with RealD, moviegoers buying a ticket for the film will be able to pick up the limited-edition glasses on a first-come, first-served basis at RealD 3D screenings of Perry's movie, which is entering its first weekend of release." http://bit.ly/Mcohio


++ A WORD FROM OUR SPONSOR: Event Leadership Institute ++

The Event Leadership Institute is looking for an Executive Assistant. Join the team helping to shape the future of event education and make a difference in the future of your industry. Apply here: www.EventLeadershipInstitute.com


* LOCAL NEWS *

CHICAGO: Players Sport & Social Group celebrates its 20th anniversary with the "Big Dig" bash at North Avenue Beach August 11. Vanilla Ice will perform.

LAS VEGAS: The New York Times checks in on the highbrow entertainment Smith Center for the Performing Arts. http://nyti.ms/Nx3wtN

LOS ANGELES: Golden Road Brewing hired Brian Dewey as vice president of sales.

Eva Prezenkowski has joined the Pasadena Convention Center as sales manager.

Local event listings from Masterplanner: http://masterplanneronline.com/losangeles

MIAMI/SOUTH FLORIDA: Stéphane’s, a Boca Raton restaurant and lounge from Stéphane Lang-Willar, is slated to open July 15. The menu will include American and French cuisine.

The Food Network South Beach Wine and Food Festival is adding a new party, the "Chicken Coupe" hosted by chef Andrew Carmellini, to its lineup this year. It will take place at the W Hotel. The fest takes place February 21-24. Huffington Post: http://huff.to/NUaneX

The International Association of Venue Managers annual conference, VenueConnect, is in Fort Lauderdale July 21-24, hosted by the Greater Fort Lauderdale Convention & Visitors Bureau at the Greater Fort Lauderdale/Broward County Convention Center.

NEW YORK: Republican presidential candidate Mitt Romney held three fund-raisers in the Hamptons this weekend, all at private homes. Daily Beast: http://bit.ly/MR02pV

Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork

TORONTO: Downtown is the trendy place for top New York chefs to open restaurants. New York Post: http://nyp.st/OnzGqY

The Civilized Bride Show is selling sponsor and vendor packages for its show November 2 at 99 Sudbury, the Glass Factory, and the Lounge.

The Amacon Mississauga Rotary Ribfest is booked at the new Celebration Square in the Mississauga Civic Centre July 19-22, with from Chris Smith Band, Cobra Kings, Blueroom Blues, and others.

WASHINGTON: Hillwood Estate, Museum & Gardens with Alliance Française de Washington will celebrate Bastille Day with a festival July 14. Activities include performances from the New York Baroque Dance Company and a mime duo from Happenstance Theater, children's games and a display of historic French fashions.

The National Conference Center in Lessburg, Virginia, has hired Jordan A. Waddell as sales account executive. Waddell will be responsible for organizing small meetings and events.

YOUR NEWS: What are you doing? Tell us: [email protected]. 



With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Alexandra Brandt, Rose Chevalier, Julia Elstrodt, Beth Kormanik, and Anna Sekula in New York.

BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com. 

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