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  1. Venues & Destinations
  2. United States
  3. Miami / South Florida

Building Your Event From the Ground Up

With the new designs for temporary structures in the tenting arena, finding the perfect venue is no longer as difficult as it used to be.

Channing Muller
December 6, 2007
For many planners, finding the perfect venue for an event can be daunting. However, with the changing face of event tenting, this is no longer the case. Instead of just creating space by going out across the ground, companies are now taking their designs upward, creating multilevel tents.

Who's doing it. One of the companies making serious waves in the tenting industry is EventStar in Miami, with an unlimited line of temporary structures and architectural add-ons. EventStar operates with a full architectural department, including industrial engineers who can design a structure to fit your event. Determining which size and shape are right for your event, though, mostly comes down to budget."We have the technology and know-how to achieve pretty much anything," says Alain Perez, president of EventStar. "We push the engineering as far as we can, but if what you want doesn't work, we can find a happy balance between your desires and engineering limits."

The multistory structures allow for increased capacity, design possibilities, and flexibility. Creating your own event space from scratch allows your own creativity to come alive, giving some unique options to your clients. For those who have had issues before with venue regulations, bar placement, or lighting and sound capabilities, a temporary structure could be the answer you've always wanted.

Plus, with companies across the state such as Kirby Rental Services in Orlando and Jacksonville that now have the capability to construct multiple-story buildings for events, the availability of these kinds of structures is increasing.

Capabilities. So far, Kirby has constructed many two-story structures, such as those for golf tournament viewing and cocktail parties, capable of seating 25 guests per 10-foot section on each level, with a nearly unlimited number of sections. Pushing the limits even further, EventStar has hit the three-story mark, and is currently working on a four-story temporary structure.

By creating their own profiles-curved aluminum bars used to construct the tent-the team at EventStar has the flexibility to make a wide variety of designs. In fact, the company has recently become 100 percent self-contained, in terms of manufacturing capabilities.

How it's done. When it comes to the design of the tent, many factors need to be considered: height and width, wind resistance, guest and furniture occupancy, staging needs, audiovisual necessities, and air-conditioning and heating, among others. Computer-assisted design programs are allowing companies to take all of these into account.

"Staging, bars, furniture, equipment space, etc., can all be included in the computer-generated image," says George Coates, president of Eventmakers International in Stuart, "which allows us to make sure that everything is going to fit in the environment we're going to build."

Architectural programs like AutoCAD, EasyBeam, and EasyForm ensure that the designs are within safe engineering limits by determining the stress thresholds of the beams, fabric or clear span, and structure itself. Additionally, these programs can create a 2-D or 3-D image of the structure, allowing your clients to see exactly what the event will look like even before the tent is constructed.

Benefits. This innovation opens up great doors. As more and more tenting companies join the ranks and offer you the ability to build your event from the ground up, worrying about not having enough space for your guests will no longer always be an issue.

"Unlike having an event in another venue, a tent is a blank palette. You build the structure and create whatever size you need or want for your event," says Coates.

And the industry shows no signs of slowing down.

"We're still going to be matching software and hardware, such as aluminum and vinyl together, but the client is going to have much more to choose from aesthetically," Perez says.
The team at EventStar designed this multi-level structure for the Style Villa during Super Bowl 2007.
The team at EventStar designed this multi-level structure for the Style Villa during Super Bowl 2007.
Courtesy of EventStar
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