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  1. Venues & Destinations
  2. United States
  3. Miami / South Florida

Bold Branding Sets Tone at FN C.E.O. Summit

Despite inclement weather, the FN C.E.O. Summit popped with bright colors.

Tracy Block
May 7, 2013

The footwear industry's top tastemakers gathered in Miami Beach last week for the FN C.E.O. Summit, which saw several events move indoors due to rainy weather. Fairchild Fashion Group hosted and Shiraz Events produced the three-day meeting at the Fontainebleau Miami Beach. The summit had a clean, crisp ambience, and a yellow, blue, and white color palette was reflected in florals, signage, and snacks.

When the rain hit, organizers were forced to improvise. The opening evening's cocktail party was relocated from the pool to a private lobby area by the resort’s main ballrooms. VIVA Fashion Group hosted the happy hour, which served a signature (and coincidentally appropriate) Mexican Stormy cocktail.

The event's final day saw clearer skies, and attendees were encouraged to take a grab-and-go lunch to the beach to enjoy the final hours of the conference.

Here are some decor and programming highlights from the event.

For the opening dinner, blue-hued lighting tinted the Fontaine Ballroom, where tables featured white-and-blue geometric tablecloths. White floral arrangements sat atop illuminated white blocks on some tables, while others had silver candelabras with tall, white candles. Two Ten Footwear Foundation sponsored the dinner and Kenneth Cole spoke about “The Business of Looking Good, Doing Good, and Feeling Good.”
For the opening dinner, blue-hued lighting tinted the Fontaine Ballroom, where tables featured white-and-blue geometric tablecloths. White floral arrangements sat atop illuminated white blocks on some tables, while others had silver candelabras with tall, white candles. Two Ten Footwear Foundation sponsored the dinner and Kenneth Cole spoke about “The Business of Looking Good, Doing Good, and Feeling Good.”
Photo: Sonja Garnitschnig
Shiraz designed the registration table in bold blue and yellow. The grid behind it featured the summit logo, and the table held yellow flowers and candy jars with white treats.
Shiraz designed the registration table in bold blue and yellow. The grid behind it featured the summit logo, and the table held yellow flowers and candy jars with white treats.
Photo: Javier Sanchez
The networking lounge showcased a silent auction of pink shoes sponsored by QVC Presents FFANY Shoes On Sale, with proceeds benefiting breast cancer research. Ronen Rental supplied the sofas and pillows and Lavish Event Rental provided wooden chairs.
The networking lounge showcased a silent auction of pink shoes sponsored by QVC Presents FFANY Shoes On Sale, with proceeds benefiting breast cancer research. Ronen Rental supplied the sofas and pillows and Lavish Event Rental provided wooden chairs.
Photo: Javier Sanchez
Guests could charge their smartphones in the lounge and munch on white- and yellow-colored snacks. The centerpieces during the education sessions were framed instructions on how to reference the summit on social media and log on to the hotel's Wi-Fi network.
Guests could charge their smartphones in the lounge and munch on white- and yellow-colored snacks. The centerpieces during the education sessions were framed instructions on how to reference the summit on social media and log on to the hotel's Wi-Fi network.
Photo: Javier Sanchez
The lounge had a residential atmosphere with floral arrangements from Shiraz. Another popular touch: the Zappos.com cappuccino bar, where a barista served Café Bustelo to order.
The lounge had a residential atmosphere with floral arrangements from Shiraz. Another popular touch: the Zappos.com cappuccino bar, where a barista served Café Bustelo to order.
Photo: Javier Sanchez
Digital signage provided information about the QVC Presents FFANY Shoes On Sale benefit. Nearly a dozen designers donated shoes for the auction.
Digital signage provided information about the QVC Presents FFANY Shoes On Sale benefit. Nearly a dozen designers donated shoes for the auction.
Photo: Sonja Garnitschnig
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To boost the event's social media presence, attendees were encouraged to post comments and photos to their preferred social media platform. (According to the organizers, Martha Stewart was one of the Summit's most prolific tweeters.) The planning team also teamed up with FiftyThree to use its sketching app and aggregate the content to a Tumblr page.
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