Event Advice from the Post

New York Post "Nightcrawler" columnist Jared Paul Stern has some advice for the PR and event industry, much of which centers on event tips. Among them:

• "Never, ever, bluster about how your crummy party was 'the event of the season,' exclaiming, 'We had Sylvia Miles, Casey Johnson, A.J. Benza, Stephen Baldwin—everybody!' Instead, throw bashes where bona fide famous people aren't welcome."
  


• "Do not advise your client to spend a small fortune on a lavish invitation to an event which sounds so boring you contract narcolepsy just by opening it.
  


• "Do not hold your launch party in a construction zone in a desperate attempt to be 'first' in a new space, where the resulting lack of bathrooms, air conditioning and ventilation makes it as fun as a junket to the ninth circle of hell."
  


• "Forget about flogging a 'super-chic' new eatery that's too cool to even have a sign out front, staffed by snooty out-of-work actors, models and a burly bouncer who will be collecting unemployment when the owner runs off with the cash."
  


• "Don't blow the GNP of a small African nation to launch a stinky new designer fragrance that Hans Blix would probably consider a WMD."

Posted 04.16.03

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