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GIFTS: Experiences in a Box

Here’s a way to make giving gift certificates interesting. Giftybox designs packages based on particular themes—like French dinners, winery tours, and arts and educational activities. Then instead of just providing a certificate to be redeemed, the company puts together a cute box set with a booklet detailing a variety of options. For example, the New York Classes box ($49) lists 12 unique courses—options that include making pottery or cocktails, learning yoga, the tango, or scuba diving—so each recipient can choose a fitting class. A new choice, to be released this month, allows the recipient to custom design a tailored shirt for $150. The company also works with clients to customize gift themes and choices. —Mark Mavrigian
Posted 05.04.05