Ocean Spray Takes Juice on the Road

Juice giant Ocean Spray has embarked on an eight-city mobile marketing and sampling tour for its new diet juice drinks, according to Promo magazine. Called "Take a Vacation From Ordinary Diet Drinks," the vehicle will offer customers five-minute-massages, music, and—of course—lots of samples and coupons. Boston-based Arnold Brand Promotions is producing the campaign, and expects to give away more than 100,000 samples over the duration of the tour. The vehicle has already hit Boston and New York, and plans to stop in Philadelphia; Washington, D.C.; Miami; Los Angeles; and San Francisco; and will conclude in Chicago.
Posted 06.07.06