On July 1, TriServe Party Rentals will move to a new, 3,500-square-foot bilevel showroom on West 37th Street. “We outgrew our old space,” says owner Lance York. “We wanted a space that was conducive to our business and aided in the company’s direction.” In the same building as Loft Eleven and Penthouse 15, the soon-to-be-renovated loft (formerly Karen Bussen’s studio) will feature a kitchen available for wine tastings, a window showcase, new linen displays, and TriServe’s lounge division. Marjorie Wolfson (who closed her catering firm, Marjorie's Kitchen) and creative director Miles Dallas will head up the new showroom. A grand-opening date has not yet been determined.
TriServe Showroom on the Move
March 28, 2007