In an effort to extend the Beard brand beyond the James Beard Foundation's big award show, event
producer David Bowen of Bowen & Company
is working with the foundation to produce Taste America,
a weekend of simultaneous food events in 20 cities on September 28 and 29. The
events, held in Williams-Sonoma stores, will feature tastings as well as
cookbook signings and cooking demonstrations by regional award-winning chefs.
There will also be exclusive dinners in restaurants featuring award-winning
chefs, with proceeds benefiting local food charities.