New York magazine parent company New York Media announced this morning its launch of a new division dedicated to creating, selling, and producing consumer and trade events. Dubbed New York Events, the mini company is charged with seeking out new business and sponsorships from Fortune 500 companies while also serving the marketing needs of advertisers.
Executive director of creative and marketing services Sona Hacherian has been tapped to oversee the new division, under publisher Larry Burstein. Several events are already underway, including New York KidShop, a one-day interactive (wholesale) shopping event for kids and parents on December 6 at the Altman Building. Other events include the Taste of New York, Best Bets, and New York by New York series.According to a press release, "New York Media is leveraging the power of the New York brand to tap into companies' growing event sponsorship budgets. While the events division will provide a separate and distinct revenue stream from the advertising division, the company expects some event sponsors will also end up advertising in the magazine or on nymag.com."
Executive director of creative and marketing services Sona Hacherian has been tapped to oversee the new division, under publisher Larry Burstein. Several events are already underway, including New York KidShop, a one-day interactive (wholesale) shopping event for kids and parents on December 6 at the Altman Building. Other events include the Taste of New York, Best Bets, and New York by New York series.According to a press release, "New York Media is leveraging the power of the New York brand to tap into companies' growing event sponsorship budgets. While the events division will provide a separate and distinct revenue stream from the advertising division, the company expects some event sponsors will also end up advertising in the magazine or on nymag.com."
