Tumi's luggage platform
Photo: BizBash
Tumi got arty yesterday evening by hosting a cocktail party for some 250 guests to celebrate the luggage company’s newfound partnership with long-time-no-see actor Matthew Modine’s Bicycle for a Day initiative. The event promoted BFAD’s green goals of alternative transportation and environmental preservation through a series of photographs by Modine.
So as not to pass up a branding opportunity, Tumi also used the event as a means to tout its new Alpha Collection line of bags, placing them on a circular, 12-foot-wide rotating platform in the center of the party venue, Glasshouses at the Chelsea Arts Tower.While the photos did pique the interest of celebs like Liam Neeson and quasi-celebs like Tinsley Mortimer and the ladies from The Real Housewives of New York City, the glowing luggage platform was the focal point of the 21st-floor space—though the 180-degree views of the Hudson River were equally eye-catching. Kevin Krier created the piece (and handled catering), while Shin Advisors handled PR.
So as not to pass up a branding opportunity, Tumi also used the event as a means to tout its new Alpha Collection line of bags, placing them on a circular, 12-foot-wide rotating platform in the center of the party venue, Glasshouses at the Chelsea Arts Tower.While the photos did pique the interest of celebs like Liam Neeson and quasi-celebs like Tinsley Mortimer and the ladies from The Real Housewives of New York City, the glowing luggage platform was the focal point of the 21st-floor space—though the 180-degree views of the Hudson River were equally eye-catching. Kevin Krier created the piece (and handled catering), while Shin Advisors handled PR.
