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Peter Rosenberger Takes on New Business Development at Metro-Expo

Last month Metropolitan Exposition Services brought on events veteran Peter Rosenberger to lead the trade show producer's quest for new business development.

Rosenberger will work as a vendor liaison to all trade show clients to increase their on-site messaging and buzz around the programming. He will also lead an internal "Idea Team," working with different staffers to implement new marketing and sales concepts.

"Metro is known for its high-quality service standards, and I have been brought in to further innovate and develop this area," Rosenberger said. "Specifically, my role is to create and deliver multimedia marketing solutions and services to our clients, adding value before, during and after the show itself."

Rosenberger previously worked with ESPN as the vice president of special events marketing and most recently as managing partner at the Sports Alliance. He was inducted into the BizBash Hall of Fame in 2007.

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