Take our latest survey for the chance to win a $250 gift card!
Are you tracking the right metrics for event marketing success? Share your thoughts and enter to win $250 Amazon gift card.

'Arrested Development' Returns With Free Frozen Bananas

Photo2 6
Photo: Nadia Chaudhury/BizBash

On Monday, droves of fans headed to Radio City Music Hall—not for the dancers, but for the bananas. To promote the return of cult-hit comedy series Arrested Development, planners from Netflix set up a frozen banana stand at the New York landmark. Why frozen bananas? The show centers on the Bluth family, which operates—you guessed it—a frozen banana stand. At the event, guests could get samples of the chocolate-covered treats and pose for pictures with staffers dressed as plush bananas. 

The promotion was part of the "Bluth's Original Frozen Banana Stand Worldwide Tour," which has stopped in London and heads to Los Angeles next. To find the closest purveyor of the Bluth family snack, Arrested Development fans in each city can check out the show's official Twitter account, @ArrestedDev.