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  1. Venues & Destinations
  2. United States
  3. New York

Gen Art's Fashion Fest

April 13, 2001
There was no shortage of eye candy at Gen Art and Nokia's Styles 2001 fashion show and design competition at the Hammerstein Ballroom. One of the event's sponsors, Beefeater gin, had a bar made of ice (by Florida Ice), giving new meaning to the term "wet bar." There were dresses made almost entirely of newspaper by avant garde design award winner DJ Gramann II. And there were celebrity judges, including Russell Simmons and his wife Kimora Lee Simmons, Sex and the City costumer Patricia Field (whose fiery red hair matched her outfit), lingerie designer Josie Natori and women's wear favorite Victor Alfaro. Ex-Wonderbra spokesmodel Eva Herzigova served as the evening's M.C.
Gen Art is a nonprofit that works with young, emerging artists and holds frequent events to showcase their work. Organized by Anna Goldman, Gen Art's program manager, this show was attended by nearly 1,500 people, ranging from fashionistas in low-slung pants that exposed sequined thongs, to average joes just there to check out the models.

Following the awards, the curtain behind the stage was lifted to expose the after-party area, where the event sponsors displayed their wares. Evian put out an array of bottles of water backlit by a glowing blue light. Lancome had a pink wheel for guests to spin, determining what shade of nail enamel they were given. Our favorite display: Swarovski's crystal tattoo table, where guests jostled to have the Gen Art volunteers give them sparkling temporary tattoos.

--Suzanne Ito
At Gen Art and Nokia's Styles 2001 fashion show at the Hammerstein Ballroom, DJ Gramann II's newspaper dresses won a $5,000 award.
At Gen Art and Nokia's Styles 2001 fashion show at the Hammerstein Ballroom, DJ Gramann II's newspaper dresses won a $5,000 award.
The stark white stage by Bernhard-Link Theatrical Productions also served as a projection screen during the fashion awards show.
The stark white stage by Bernhard-Link Theatrical Productions also served as a projection screen during the fashion awards show.
Florida Ice constructed this bar for Beefeater entirely out of ice.
Florida Ice constructed this bar for Beefeater entirely out of ice.
One of the more popular attractions at the after-party were the Swarovski crystal tattoos that were applied to arms, hands and even a few bald heads.
One of the more popular attractions at the after-party were the Swarovski crystal tattoos that were applied to arms, hands and even a few bald heads.
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