Sometimes it just takes a tweak in thinking to make an event exceptional. Bulgari's launch event for its new B.zero 1 watches had all the usual fashion event elements. There were supermodel guests, lovely flowers and a magazine co-sponsor, but what made it especially cool was its twist on the lighting. Rather than the usual gelled spotlights shining from the floors and ceilings, Bulgari event planner Selmin Arat stuck the lighting equipment outside Studio 545 and let the light shine in.
A giant 6-by 9-foot light board equipped with fifteen 6,000-watt bulbs was suspended from a 133-foot crane with a truck at the base (called a Musco truck, for the tech-savvy). The set-up shined a brilliant purple light through the studio's windows that reached nearly every corner of the room, giving it a slightly eerie purple moonlight effect. An extra bonus to the outdoor light: With the entire facade of the building bathed in a purple glow, there was no question where the party was. Perhaps the only drawback was that because the bar was placed against the windows that the light shined through, guests had to squint at the purple rays while waiting for their cosmos.
To show off the new watches, models in black Lycra body suits and glittery black face paint slowly shifted poses—an enchanting effect against ex-Twilo DJ David Waxman's jumpy party music—while displaying the watches on their wrists and in their hands.
—Suzanne Ito
A giant 6-by 9-foot light board equipped with fifteen 6,000-watt bulbs was suspended from a 133-foot crane with a truck at the base (called a Musco truck, for the tech-savvy). The set-up shined a brilliant purple light through the studio's windows that reached nearly every corner of the room, giving it a slightly eerie purple moonlight effect. An extra bonus to the outdoor light: With the entire facade of the building bathed in a purple glow, there was no question where the party was. Perhaps the only drawback was that because the bar was placed against the windows that the light shined through, guests had to squint at the purple rays while waiting for their cosmos.
To show off the new watches, models in black Lycra body suits and glittery black face paint slowly shifted poses—an enchanting effect against ex-Twilo DJ David Waxman's jumpy party music—while displaying the watches on their wrists and in their hands.
—Suzanne Ito
At Bulgari's B.zero 1 watch launch event at Studio 545, a giant purple light board suspended from a crane shined purple light through the studio's windows. (Photo by Stillman Jefferson Thomas Digital Photography)
The giant light board shined a brilliant purple light through the studio's windows that reached nearly every corner of the room, giving it a slightly eerie purple moonlight effect.
Models clad in black Lycra body suits slowly shifted poses while displaying the watches on their wrists and in their hands.
