Eat, drink and be sexy was the motto at Beefeater's Wet gin launch party—and the decor didn't stretch too far from the brand. Starting with a blue cardstock invite asking "Are You Ready to Get Wet?," event producer Tony Berger from the Strategic Group followed up at the party at Eyebeam Atelier with looks inspired by water, including steel items and blue decor and lighting. A waterfall video was projected above Match Catering's raw bar, and troughs in stainless steel tables were filled with water, candles and pears—to represent the flavor infused into Wet.
In between sampling specialty Wet cocktails, the 600 guests could check out a provocative burlesque performance by Dita Von Teese, or smoke free cigarettes (inventory that needs to go before the smoking ban takes effect?).
—Jill Musguire
In between sampling specialty Wet cocktails, the 600 guests could check out a provocative burlesque performance by Dita Von Teese, or smoke free cigarettes (inventory that needs to go before the smoking ban takes effect?).
—Jill Musguire
Burlesque performer Dita Von Teese gave a provocative performance at Beefeater's Wet gin launch party at Eyebeam Atelier.
Water-inspired decor complemented Wet's name: The Strategic Group filled troughs in stainless steel tables with water, candles and pears—to represent the flavor infused into Wet.
Match Catering and Eventstyles served mini veggie burgers with tomatoes and sprouts on trays lined in blue.
Furniture was kept simple: blue and branded with the Wet logo.
