This year's New York International Auto Show at the Javits Center featured sleek design and some fun touches that kept parents and kids busy. While we saw many of the same displays from last year's show, a few companies brought some new, impressive looks to woo consumers to their booths.
The Auto Show is the city's biggest trade show, taking up 846,000 square feet of space at Javits. Last year, more than 1.2 million visitors checked out approximately 1,000 cars on display. And with the big number of surrounding events, including press conferences, launches and other promotional fetes, the show generates millions of dollars in revenue for the city. It's a good opportunity for New Yorkers to check out cars—and an even better one for event planners to scope automakers' best marketing efforts.
—Suzanne Ito
The Auto Show is the city's biggest trade show, taking up 846,000 square feet of space at Javits. Last year, more than 1.2 million visitors checked out approximately 1,000 cars on display. And with the big number of surrounding events, including press conferences, launches and other promotional fetes, the show generates millions of dollars in revenue for the city. It's a good opportunity for New Yorkers to check out cars—and an even better one for event planners to scope automakers' best marketing efforts.
—Suzanne Ito
SPECIAL AUTO SHOW REPORT:
Jeep Blitzes Auto Show With Rocky Course
Volvo Awards Return to Times Square
Mustang Serves High-Octane Cocktails
Infiniti Debut Has Sweet Branding
Buick Has Toned-Down Auto Unveiling
Read our coverage of last year's auto show...
Read our Impresario Q&A with the New York International Auto Show's Candida Romanelli...
Subaru brought Gran Turismo driving simulators to the New York International Auto Show at the Javits Center to keep kids busy while their parents checked out cars. The games doubled as a mini fund-raiser: The car company charged a dollar to play, with proceeds going to the East Side House Settlement.
Land Rover's display featured a water wall in front of flat-screen monitors that played videos of the cars.
Jaguar made clever use of space by covering its countertop with strips of color samples.
Acura's signage included undulating strips of brushed metal paired with a row of flat-screen monitors.
