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  1. Venues & Destinations
  2. United States
  3. New York

City Museum Goes Gucci Chic

October 6, 2004
Fashion Week has come and gone, but socialites got to experience a bit of a revival at the Museum of the City of New York's Gucci-sponsored Director's Council summer party, entitled "New York After Dark." Levke Haas, director of special events for the museum, oversaw the planning of the annual event, which is usually sponsored by a fashion house. Seven hundred fifty young supporters attended; the event raised $195,000 for the museum.
Gucci director of special events Susan Brubaker and visual director James Knight conceptualized the event design, which transformed the Georgian-Colonial style museum into a modern, sleek nightclublike atmosphere. "Each year the designer who sponsors the event adds his own visual elements," said a Gucci spokeswoman. "Therefore, the visual elements that we added were reflective of the Gucci image and vision."

An enormous floral display of 2,500 pink cymbidium orchids hand-tied to cherry branches by Kurt Rausch of Kurt Rausch for Flowers filled the museum's rotunda—an ideal spot for photo ops with the socialites. The first-floor south gallery provided a sleek lounge space—its walls were bare because it was between exhibitions—where long benches flanked by low tables sat across from one another. Outside, a glossy black dance floor and a clear tent covered the terrace. The second floor's marble gallery featured fabric-covered banquet tables and chairs.

The Cleaver Company served savory hors d'oeuvres like caramelized onion and goat cheese tartlets and gingered Thai tuna tartare early in the evening, followed by a menu of desserts later on.

—Suzanne Ito
A glossy black dance floor and a clear tent covered the terrace at the Museum of the City of New York's 'New York After Dark' Director's Council summer party at the museum.
A glossy black dance floor and a clear tent covered the terrace at the Museum of the City of New York's "New York After Dark" Director's Council summer party at the museum.
The first-floor south gallery provided a sleek lounge space—its walls were bare because it was between exhibitions—where long benches flanked by low tables sat across from one another.
The first-floor south gallery provided a sleek lounge space—its walls were bare because it was between exhibitions—where long benches flanked by low tables sat across from one another.
An enormous floral display of 2,500 pink cymbidium orchids hand-tied to cherry branches by Kurt Rausch of Kurt Rausch for Flowers filled the museum's rotunda.
An enormous floral display of 2,500 pink cymbidium orchids hand-tied to cherry branches by Kurt Rausch of Kurt Rausch for Flowers filled the museum's rotunda.
The second floor's marble gallery featured fabric-covered banquet tables and chairs.
The second floor's marble gallery featured fabric-covered banquet tables and chairs.
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