Milan-based eyewear company Luxottica Group presented its spring and summer advertising campaign for its Vogue brand with an offbeat launch at Eyebeam that was heavy on skin—painted, glitter-covered skin, that is—and, of course, a bevy of fashionable eye frames. With supermodel Gisele Bündchen as the new face for the brand, the party's look took on a sex-soaked, tropical vibe, touching upon the beauty's South American homeland without being literal.Rogers & Cowan oversaw the event on behalf of the Italian company and worked with designer Frederick Anderson of Anderson Hannant, who created impact for the fashion-oriented brand by playing up a glam, glitzy vibe with almost-naked models painted outlandishly in different hues by Peter Brown. Some women posed in stilettos and shades as mannequins on platforms, while others lounged precariously on swings daringly suspended over the bar, and some gold-covered boys stood by the DJ booth. When guests weren't checking out the models, they could also inspect cases of Vogue's wares and have their photograph taken wearing the frames.
—Mark Mavrigian
Photos: Jeff Thomas/ImageCapture
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—Mark Mavrigian
Photos: Jeff Thomas/ImageCapture
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Vogue Eyewear launched its new advertising campaign with an outlandish event that included an array of near-naked models covered in body paint.
Over the bar, models lounged on swings hung from the ceiling.
Gold-covered men posed near the DJ booth.
Guests could peruse Vogue's designs and have their photographs taken with the fashion frames.
