Auto shows tend to recycle a lot of the same booths and ideas, year after year. But at the 2010 New York International Auto Show, which runs through April 11 at the Javits Center, there are plenty of new booth designs and installations on display. Here's a look at just a few of them.
Hyundai's car-concealing LED curtain
Photo: BizBash
Ford took out the front seat and dashboard of one of its newer models so guests could get a feel for the interior without lining up to sit in the car itself.
Photo: BizBash
Toyota promoted it's new television and Internet ad campaign by playing the commercials on a large screen on the show floor.
Photo: BizBash
Mazda put branded energy drinks in a complimentary vending machine.
Photo: BizBash
The auto show and Green Car Journal teamed up for a test track on the show floor that lets guest take a spin in a variety of electric cars.
Photo: BizBash
Saab embedded some of the accessories that come in the glove compartments of its cars in the illuminated floor of its booth.
Photo: BizBash
Mini Cooper aimed to illustrate the horse power in its petite vehicle by attaching a giant tow-rope around its front end.
Photo: BizBash
Volvo constructed its new booth like a dealership, with samples of different fabrics, colors, and finishes available in all of its models.
Photo: BizBash
Hyundai hinted at its presentation with a semitransparent LED curtain that surrounded one of its new models.
Photo: BizBash
The new Lexus booth has televisions playing the short film made for its CT 200h, and dozens of iPhones embedded in the wall allow guests to play with the new Lexus app.
Photo: BizBash
Smart car marketed to locals by designing a mock cityscape for its tiny cars.
Photo: BizBash
