September 4, 2015: Visiting Saudi King Gets Gilded Renovation at Four Seasons, What it Takes for Music Festival Producers to Evacuate for Bad Weather, “Aftermovies” a Critical Part of EDM Festival Marketing

1. VISITING SAUDI KING GETS GILDED RENOVATION AT FOUR SEASONS: For King Salman bin Abdulaziz of Saudi Arabia’s stay in Washington, his entourage has bought out the Four Seasons hotel and is redecorating with gilded furniture and red carpets. Politico: “‘Everything is gold,’ says one Four Seasons regular, who spied the deliveries arriving at the hotel. ‘Gold mirrors, gold end tables, gold lamps, even gold hat racks.’ Red carpets have been laid down in hallways and even in the lower parking garage, so the king and his family never have to touch asphalt when departing their custom Mercedes caravan.” http://politi.co/1JC90Q7

2. WHAT IT TAKES FOR MUSIC FESTIVAL PRODUCERS TO DECIDE EVACUATE FOR BAD WEATHER: Lightning, high wind, and other weather-related issues are the enemy of summer music festivals. Jay Sweet, producer of the Newport Folk Festival, talks about becoming an “amateur meteorologist” and the issues that go along with making the decision to evacuate festival grounds because of weather. A.V. Club: “As a producer, one definition of my job is that I try to control the entire environment that I’m creating for a paying customer. The biggest thing that is 100 percent out of my control is the one thing that could stop the festival. … I know some people who really flirt with safety. There are other events that I know feel more comfortable flirting with the 'show-must-go-on' mentality. But at the end of the day, it’s different when you’re the oldest festival, the grandaddy of all American music festivals.” http://avc.lu/1NPjJNm

3. “AFTERMOVIES” A CRITICAL PART OF EDM FESTIVAL MARKETING: To create buzz for the major EDM festivals such as Electric Zoo, TomorrowWorld, and Ultra, a new category of film called “aftermovies,” big-budget, professionally produced videos that show off the action, have become an industry standard. Billboard: “As video has become more integral to festival marketing, the movies have become more sophisticated. Ultra Miami's 2014 aftermovie, ‘United We Dance,’ was shot in 4K (four times HD) and had an original score by the DJ duo Vicetone. And Insomniac CEO Pasquale Rotella has an in-house video content team of 10 staffers who produce trailers, aftermovies and announcement videos for the company's festivals. Most of the videos cost under $100,000 to make, depending on the festival, but for this year's Electric Daisy Carnival in Las Vegas, he upped the ante and invested about $4 million in feature-length film called ‘Under The Electric Sky.’” http://bit.ly/1INfz0D

* LOCAL NEWS *

COAST TO COAST:  The 2015 Sports Illustrated College Football Tailgate Tour will launch its 10-city tour Monday at Lane Stadium in Blacksburg, Virginia, for the Virginia Tech versus Ohio State game. Running through November 21, the tour's other stops include games in Pasadena, California; Auburn, Alabama; and Columbus, Ohio.

Pizza Hut, a sponsor of ESPN College GameDay, will give away 10,000 pizzas tomorrow during the event's first telecast of the season. The first 10,000 college football fans who spot a special sign in the crowd will be rewarded with a promo code for a pizza.

ATLANTA:  Andretti Indoor Karting & Games has chosen Brave Public Relations to promote its entertainment complex in Roswell and its newest location in Marietta, which will open next month.

AUSTIN:  Austin Way magazine will celebrate the release of its fall fashion issue Thursday at the South Congress Hotel.

CHICAGO:  Cantina 1910 will open September 16 in Andersonville. The venue, prepared to host events, will serve Mexican fare prepared with ingredients found in a 200-mile radius.

Design Chicago, a residential design conference and trade fair, will take place October 6-7 at the Merchandise Mart.

LAS VEGAS:  The annual Grand Dragon Master Baccarat Championship will take place October 2 at The Palazzo.

LOS ANGELES:  Heifer International will host its fourth annual Beyond Hunger: “A Place at the Table” gala on September 18 at the Montage Beverly Hills.

Actress Rose McGowan will host #YesAllWomen, a performance and art installation project championing women's rights, September 19 at the East Los Angeles Women's Center.

Now in its 51st year, the annual Pahrump Fall Festival is slated to return to Petrack Park from September 24-27.

The Elizabeth Glaser Pediatric AIDS Foundation will hold its 26th annual A Time For Heroes family festival October 25 at Smashbox Studios in Culver City. It marks a venue move from the BookBindery.

Local event listings from the new Masterplanner: http://www.masterplanneronline.com/losangeles

MIAMI/SOUTH FLORIDA:  Ni.Do. Caffe, a second location of the trattoria and mozzarella bar, has opened in Miami Shores. The 3,600-square-foot space has 90 indoor seats and a patio with seating for 50. Its private dining area comes with a projector and its own bar.

NEW YORK:  Gansevoort Hotel Group has appointed Joel Freyberg as managing director of Gansevoort Park Avenue NYC.

The Best of France street fair will offer more than 200 exhibitors celebrating the country September 26-27 at Broadway at Times Square.

Local event listings from the new Masterplanner: http://www.masterplanneronline.com/newyork

ORLANDO/CENTRAL FLORIDA:  DoveCote, an upscale dining venue helmed by chefs James and Julie Petrakis, is slated to open in spring 2016 on the ground floor of the downtown Bank of America Center. The 6,051-square-foot restaurant, specializing in French cuisine, will seat 120. Orlando Business Journal: http://bit.ly/1LOYvfh

SAN ANTONIO:  After an extensive renovation, the St. Anthony hotel, part of Starwwood’s Luxury Collection Hotel, is slated to have its grand opening this fall. The historic hotel has 277 guest rooms and more than 31,500-square-feet of indoor and outdoor meeting and event space.

SAN FRANCISCO:  Oakland’s Eat Rest Festival will take place September 18-20 at Jack London Square. The event highlights food entrepreneurs, artisan products, and local chefs.

TORONTO:  Entertainment One’s annual party for the Toronto International Film Festival takes place September 14 at Andrew Richard Designs. With some 800 guests expected, the event will be designed by Jeffry Roick and will include an art installation, live entertainment, food trucks, and more.

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Michele Laufik, Jill Menze, Anna Sekula, and Ian Zelaya in New York.

BizBash Daily is the must-read digest of event industry news from BizBash.com.

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