Claire Hoffman

Los Angeles / Southern California
This Week in Los Angeles: City of Hope's Star-Studded Gala, a CBD-Infused Baby Shower, a Fun Way to Showcase Honorees
West Coast bureau chief Claire Hoffman covers the week's biggest event news.
October 18, 2019
Independent research and treatment center City of Hope raised $4 million at its gala on October 10. Held at Barker Hangar, the event honored Epic Records C.E.O. Sylvia Rhone and featured a duet from Alicia Keys and Sara Bareilles, plus additional performances from Yolanda Adams and En Vogue. Larger-than-life letters spelling 'HOPE,' painted by artist Hueman, welcomed guests to the SO Events-produced gala.
Opinion & Experts
What's a Must-Have Tool That You Can't Work Without?
From organization-focused apps and social media platforms to compression socks and fishing wire, here are the tools event pros around the country use the most.
October 17, 2019
(From left): Amaia Stecker, Miguel Peguero, Amy Shey Jacobs
Experiential Marketing, Activations & Sponsorships
How This Cosmetics Launch Transported Guests Into the "Beauty-Verse"
E.L.F. Cosmetics used live actors, silent disco headphones, dramatic lighting, and a high-energy shopping spree in an otherworldly product preview.
October 15, 2019
Eye-catching graphics on the walls played on the company's name, with puns such as 'Be your best E.L.F.' and 'E.L.F. care.'
Los Angeles / Southern California
This Week in Los Angeles: Veuve Clicquot's Stylish Polo Classic, a 'Breaking Bad' Pop-Up Restaurant, a Batman-Theme 5K Run
West Coast bureau chief Claire Hoffman covers the week's biggest event news.
October 11, 2019
The 10th anniversary of the Veuve Clicquot Polo Classic took place at Will Rogers State Historic Park on October 5. Drawing more than 7,500 attendees—including A-listers Julia Roberts, Kirsten Dunst, and Regina Hall—the stylish, champagne-filled event and polo match featured flower-covered photo ops, bright yellow details, and upscale food trucks and lawn games. BrownHot Events and Revelry Event Designers handled decor and production. New this year was the ultra-V.I.P. La Grande Dame Garden, which offered fieldside views and champagne bottle service for $1,900 per person.
Rentals
12 Event Rentals That Reinforce Health and Wellness Values
Get guests moving, or help them relax, with these chairs, tables, activity stations and other health-focused rental items.
October 10, 2019
Rock the Bike, based in Oakland, California, brings bicycle-powered activities to events throughout the continental United States. The company offers the Recharge Station, a bike that can charge as many as eight phones at once, and offer a fun icebreaker and stress relief option at conferences such as Adobe Max in 2018 (pictured). An integrated 'pedalometer' shows attendees how hard it is to pedal to maintain consistent charging. The desk and wheels can be branded with company logos and custom colors.
Opinion & Experts
Can the Entire Meeting Industry Become Carbon Neutral by 2050?
The Event Industry Council's newly announced Centre for Sustainable Events may help that goal by offering education and a certificate course on eco-friendly practices, social justice, diversity and inclusion, and human trafficking.
October 8, 2019
The Centre for Sustainable Events was announced during IMEX America in September. “The community needs to act in collaboration, not competition, to make a difference,” explained IMEX Group’s C.E.O. Carina Bauer during a press conference; the group is serving as a sponsor of the new center. IMEX's own eco-friendly efforts were showcased in its 'Sustainability Village' (pictured) on the show floor.
Los Angeles / Southern California
This Week in Los Angeles: Lärabar's Music-Fueled Yoga Class, Red Bull's Basketball-Theme Hotel Takeover, the Staples Center's New Audio Tech
West Coast bureau chief Claire Hoffman covers the week's biggest event news.
October 4, 2019
Energy bar company Lärabar teamed up with Pandora to host a music- and wellness-focused event on September 29 at Palihouse West Hollywood. The rooftop event was intended to showcase how both music and healthy eating fuel people's lives; the gathering offered healthy snacks and yoga, meditation, and dance classes, all accompanied by a live DJ. Producer Stoelt Productions designed the rainbow-colored event, which was inspired by the different Lärabar flavors; six glass panels were covered in colorful translucent vinyl, while six custom shade sails provided sun protection for guests.
Programming & Entertainment
FX Hosted a Truly Terrifying Overnight Experience for 'American Horror Story: 1984'
To promote the new series, FX Networks brought a small group of influencers and super fans to a remote campground filled with 1980s details—and shadowy killers.
October 3, 2019
Guests ate a four-course meal of elevated camp culinary staples from Love Catering. Table settings featured a creepy mix of rustic florals and bones.
Event Design & Decor
Tricks and Treats: 28 Spooky Ideas to Inspire Your Next Halloween Event
Glam up your Halloween parties with these creative ideas for decor, catering, activities and rentals.
September 30, 2019
For a private Halloween party planned by Event Du Jour in 2017, Revelry Event Designers created a dramatic vignette featuring a large candelabra, skeleton pillows and props, black furniture rentals, and an abundance of deep red roses from Celio's Design.
Los Angeles / Southern California
This Week in Los Angeles: Pandora's Mirrored Logo Sculptures, an Emmys Video Booth, a New Line of Furniture Rentals
West Coast bureau chief Claire Hoffman covers the week's biggest event news.
September 27, 2019
To launch its fall collection, Pandora jewelry worked with Abel McCallister Abel to paint an alley in downtown Los Angeles bright pink. Female graffiti artists, in collaboration with artist C. Finley, were tapped to paint a series of colorful wall murals; in an adjacent parking lot, guests at the August 28 launch event were welcomed by a giant, illuminated hashtag plus mirrored sculptures of the Pandora logo. An after-party took place in Hudson Loft, with catering by Patina and performances by Charli XCX and SZA.
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