Ian ZelayaPhiladelphiaAugust 3, 2018: Apple to Open Event Space at Historic Los Angeles Theater, Shawn Mendes to Kick Off N.F.L. 2018 Season, See a Couple’s $25,000 ‘Jurassic Park’-Theme WeddingAugust 3, 2018Experiential Marketing, Activations & Sponsorships10 Best Ideas of the Week: a Mobile Farmer's Market Stunt, American Express's Island-Theme Festival Experience, Headphones Made From Pepsi CansHere's a look at 10 steal-worthy ideas we spotted this week.August 3, 2018North AmericaAugust 2, 2018: Activists Plan Counterprotest for White Nationalist Rally in Washington, L.G.B.T.Q. Music Festival Addresses Bathroom Policing Against Trans Attendees, How the Hotel Industry Is Tackling Racial BiasAugust 2, 2018Event Design & DecorWeird Science: 9 Rental Items for Setting a Morbid MoodThese macabre props create a creepy tone at events with a darker theme.August 2, 2018Social EventsAugust 1, 2018: MGM Resorts Becomes First Gaming Partner of the N.B.A., Couples Are Turning Wedding Viewing Parties Into Lavish Events, Jennifer Lopez to Receive Video Vanguard Award at V.M.A.sAugust 1, 2018New YorkPanorama 2018: How Brands and Artists Engaged Guests Amid Festival ObstaclesBad weather and artist cancellations plagued the third edition of the music and art festival, which featured activations from brands that included American Express, Bud Light, Deep Eddy Vodka, Sephora, and more.August 1, 2018North AmericaJuly 31, 2018: America’s Official Comedy Center Opens This Week, Toronto International Film Festival to Host a Women's March, See Inside the World's Largest Ventriloquist ConventionJuly 31, 2018Las VegasJuly 30, 2018: Lollapalooza to Have Heightened Security This Year, Tokyo Names Director for 2020 Olympic Opening and Closing Ceremonies, How U.K. Music Festivals Are Going GreenerJuly 30, 2018Experiential Marketing, Activations & SponsorshipsSee How This Whiskey Brand Transported Consumers to Scotland—Without a PassportScottish whiskey brand the Macallan launched a group 4-D virtual-reality experience to take consumers in New York to its new distillery in Scotland.July 30, 2018GlobalJuly 27, 2018: Fyre Festival Organizer Pleads Guilty to Ticket-Selling Scam, Iceland Music Festival Becomes First to Book 50 Percent Female Acts, These New Hotel Concepts Might Give Airbnb CompetitionJuly 27, 2018Previous PagePage 28 of 129Next PageTop StoriesStrategyHow Shopify Shook Up the Traditional Conference PlaybookFrom hackathons to hidden speakeasies, Shopify’s annual conference drew inspiration from the real spaces where entrepreneurial dreams take shape.SportsThis Inaugural Event Celebrated the Women Changing Baseball's PlaybookIndustry InsidersOverlay – The Foundation of Modern Event PlanningExperiential Marketing, Activations & SponsorshipsLeave No Crumbs: See How Goldfish Created a Colorful Car Wash for Fourth of July RoadtrippersMiami / South Florida12 New Venues in Miami/South Florida for Summer 2025 Meetings and Events