AnnaSekulaFood TrendsPuck Building Gets Exclusive With Hudson Yards CateringNovember 26, 2007New York7th on Sale Returns Tonight With Faux CastleNovember 15, 2007Event Design & DecorCostume Institute Announces Superhero Exhibit, Gala DetailsOctober 23, 2007New YorkWhere to Take Two (or More) for TeaOctober 11, 2007New York3 Venues With Lodgelike StyleOctober 9, 2007New YorkDorothy Bakker Likes the New York Public LibraryOctober 4, 2007New York3 Places With an Industrial VibeOctober 3, 2007New YorkMichele Jacangelo Prefers the Roosevelt HotelOctober 2, 2007New York3 English-Style VenuesOctober 1, 2007New YorkCarol Cho Opts for SplashlightSeptember 26, 2007Page 1 of 4Next PageTop StoriesStrategyHow (and Why) to Clearly Define Your Event’s Mission StatementBy clearly defining your event's "why," you set the stage for a successful gathering and ensure that every element works in harmony toward a common goal. Here's how to get it right.Brands & Event ProsCall for Nominations: 2024 BizBash Fresh FacesIndustry InsidersHeadshots 2.0: Modern, Elevated Corporate Headshot ExperiencesEvent Design & DecorCoachella 2024: 5 Steal-Worthy Event Design Trends From This Year's FestivalBizBash SportsTeam Spirit: 5 Tips for Hosting a Private Event at a Stadium or Arena