Jim ShiExperiential Marketing, Activations & SponsorshipsSee a Brand's Thanksgiving Luncheon Amid 900,000 CranberriesOcean Spray marked its 85th anniversary by putting a 30-foot-long dining table in a fruit-filled bog in the middle of New York.November 23, 2015Event Design & DecorInside the Balmain for H&M Launch PartyThe retailer hosted a bash in New York that included a two-story runway, a surprise performance by the Backstreet Boys, and subway-inspired decor.November 5, 2015Event Design & Decor16 Highlights From Milan and Paris Fashion WeeksFrom Dior's flower-covered mountain to Chanel's gleaming white airport, the runway shows during the fashion weeks in Milan and Paris held plenty of inspiring ideas.October 26, 2015Event Production & FabricationWhy the Secret Service Escorted Show Horses Through Central ParkThe second annual Central Park Horse Show coincided with a historic papal visit—making for some complicated logistics.October 9, 2015Programming & EntertainmentFashion Week Recap: The Most Inspiring Ideas From the Shows and EventsThe high-profile fashion industry gathering offered a multitude of striking shows, even as biannual event worked through some growing pains.September 30, 2015New YorkWhere Tennis Champs Rafael Nadal and Andre Agassi Held Court Before the U.S. OpenTo promote new products in the week before New York's big championship, Nike and Tommy Hilfiger brought tennis stars to play in pop-up tennis tournaments.September 2, 2015Experiential Marketing, Activations & SponsorshipsWhy Ferrari Took Over a Gas StationThe luxury Italian automaker looked to engage current and potential clients with Casa Ferrari, a pop-up activation during Monterey Car Week.August 27, 2015Event Design & DecorHow the Watermill Refreshed Its 22-Year-Old BenefitTo fully utilize its grounds and introduce new elements, the Watermill Center changed the layout of its annual fund-raiser.August 6, 2015New YorkScenes From the First New York Fashion Week: Men'sFrom Thom Browne's mirrored box and John Varvatos's umbrella-covered ceiling to Cadillac's pop-up photo studio, the Council of Fashion Designers of America's new event brought inspiring ideas to New York.July 30, 2015Event Design & DecorWhat You Need to Know About the First New York Fashion Week: Men'sThe Council of Fashion Designers of America's ambitious initiative launches Monday and brings with it dozens of menswear designers and U.S. brands to the city.July 9, 2015Previous PagePage 5 of 19Next PageTop StoriesSportsFit for Events: 15 Hotels With Next-Level Sports Amenities for GroupsThese properties pair top-tier event space with standout fitness-focused amenities—perfect for planners looking to keep attendees energized and engaged.Industry InsidersOff the Sidelines: 10 Ways to Turn Soccer Hype Into Brand HeatEvent Design & DecorHow BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the FutureExperiential Marketing, Activations & SponsorshipsSee Inside This High-Tech, Multisensory Experience from Don JulioIndustry InsidersInside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
