BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Production & Strategy
  2. Event Production & Fabrication

Why the Secret Service Escorted Show Horses Through Central Park

The second annual Central Park Horse Show coincided with a historic papal visit—making for some complicated logistics.

Jim Shi
October 9, 2015

Secret Service escorting horses and their groomers through Central Park isn’t a sight often seen. But when an equestrian show a year in the making coincides with a historic papal procession through the same green space, event organizers have no choice but to roll with the punches. 

Such was the scene at the second annual Rolex Central Park Horse Show, which ran from September 23 to 27 at Wollman Rink. International Equestrian Group C.E.O. Mark Bellissimo and Jim Wolf of Wolf Sports Group tapped noted event logistics veteran Elliot Winick of Winick Productions L.L.C. to oversee the day-to-day details of the intricate undertaking.

“The pope’s visit definitely had an effect on the operation of the show on [Grand Prix] Friday but, overall, there weren’t too many obstacles that we couldn’t work through,” said Winick, who worked closely with the parks department.

Among the chief interruptions were vendor-provided basic services—refueling of generators, dumpster picks, bathroom servicing—that all had to be rescheduled until after the pope left Central Park. “While relatively invisible, these elements are important to a smooth-running event,” noted Winick, who was simultaneously working on the papal Mass at Madison Square Garden, the Clinton Global Initiative Annual Meeting, and the Global Citizen Festival that weekend. 

Before last year, show jumping was last seen in New York City’s Central Park in 1981 and at Madison Square Garden in 2001. Delivery of the horses to the park each night had to remain fluid; horse trailers had to leave earlier in the day, and newly arriving horses had to push up their delivery times. Access to the horse show itself also kept getting changed on the production staff. 

“Regardless of what we were told by the N.Y.P.D. or Secret Service, there were changes in the plan that we would have to push back on and say, ‘Hey, this isn’t what you told us,’” said Winick. For example, access initially granted to operate on East Drive and Center Drive in the park was rescinded without warning when the pope’s motorcade, whose schedules are not revealed in advance, decided to travel up and down Fifth Avenue. 

But perhaps the main challenge was getting the horses from the stable area at Ballfield 3, which was right off the papal route and in the frozen zone, to Wollman Rink—which was not. The solution was to have the Secret Service escort each horse and groomsman back and forth during the walk down the path that connected the two venues. Secret Service also wanted to check each rider and support staff upon every return, but equestrian protocol wouldn’t allow for the horses to stop along the route. So Secret Service had to be briefed on a way that would be safer for the horses while maintaining security protocol. “That was probably the only part of the operation that was totally impacted by the papal park procession,” Winick said. 

However, the heavy security presence made certain things easier: Riders didn’t have to deal with the regular crush of passersby moving around the park as the horses went from the stables to the rink and back again.

Overall, the 10-day build went off without a hitch after adjusting some schedules and moving the majority of heavy-duty functions—including a crew of 60 unloading more than 60 dump trucks of dirt—to overnight operations. 

“There’s no direct path into Wollman Rink as it’s built like a moat, so it’s all about trucking and keeping it very safe with traffic cones and lookouts,” said Winick. “There are people in Central Park around the clock; it’s not like going to a polo field where you can just drive up.” 

Also, Wollman Rink doesn’t have a lot of extra power, so everything from the lighting in the V.I.P. tent to the video board to the TV compound on East Drive was all powered by individual generators.

“Most venues aren’t dealing with an active public like Central Park—both day and night,” said Winick. “You can’t shut down the park.”

Well, unless you’re the Pope.

The second annual Central Park Horse Show, which ran from September 23 to 27, drew more than 12,000 spectators—this, despite a papal visit to Manhattan that threatened to completely block traffic. Fortunately, Wollman Rink was not in the frozen zone, and visitors were not subject to security checks in order to enter the park or the venue.
The second annual Central Park Horse Show, which ran from September 23 to 27, drew more than 12,000 spectators—this, despite a papal visit to Manhattan that threatened to completely block traffic. Fortunately, Wollman Rink was not in the frozen zone, and visitors were not subject to security checks in order to enter the park or the venue.
Photo: Courtesy of the Central Park Horse Show
Noted course designer Guilherme Jorge, who designs the Hampton Classic course each year as well the upcoming Rio 2016 Olympics equestrian course, had only about 25,000 square feet of usable space at Wollman Rink to work with. “More than the area itself, the biggest challenge was designing a course around the triangular shape of the ring,” he said. “I had to devise a track that would allow the riders to get the best approach with each obstacle.”
Noted course designer Guilherme Jorge, who designs the Hampton Classic course each year as well the upcoming Rio 2016 Olympics equestrian course, had only about 25,000 square feet of usable space at Wollman Rink to work with. “More than the area itself, the biggest challenge was designing a course around the triangular shape of the ring,” he said. “I had to devise a track that would allow the riders to get the best approach with each obstacle.”
Photo: Jim Shi
The aptly named Veranda dining area was erected on a custom platform covered with stock tenting. The custom dinner configuration, with buffet food and beverage service provided by Relish Catering, ran the length of about 150 by 30 feet as a long, narrow venue. It was elevated about four feet to maintain an optimal sight line to the course. The Treehouse venue located directly across the course required a slightly more complex build out because it had to be designed around existing landscaping and trees. Access to that V.I.P. viewing area was via a completely separate entrance and its own exterior gate, which required cutting open existing fencing.
The aptly named Veranda dining area was erected on a custom platform covered with stock tenting. The custom dinner configuration, with buffet food and beverage service provided by Relish Catering, ran the length of about 150 by 30 feet as a long, narrow venue. It was elevated about four feet to maintain an optimal sight line to the course. The Treehouse venue located directly across the course required a slightly more complex build out because it had to be designed around existing landscaping and trees. Access to that V.I.P. viewing area was via a completely separate entrance and its own exterior gate, which required cutting open existing fencing.
Photo: Courtesy of the Central Park Horse Show
A uniform autumnal flavor highlighted each of the vertical dinner tables inside the V.I.P. tent. Low centerpieces allowed for clear sight lines while, at night, electronic votives placed on taller branch vignettes provided a cozy ambience. Sponsor brands, like Rolex, were free to add elements to customize their tables.
A uniform autumnal flavor highlighted each of the vertical dinner tables inside the V.I.P. tent. Low centerpieces allowed for clear sight lines while, at night, electronic votives placed on taller branch vignettes provided a cozy ambience. Sponsor brands, like Rolex, were free to add elements to customize their tables.
Photo: Courtesy of the Central Park Horse Show
As with all the structural components to building the course, the large horse-shaped topiaries, not to mention even the simple plantings, had to all be trucked in overnight and pieced together by hand during the day. The topiaries echoed the event occasion and were placed at the exterior entrances to both the V.I.P. dinner tent and general admission. It also made for a social media moment with tourists and the general public as they were placed on public pathways.
As with all the structural components to building the course, the large horse-shaped topiaries, not to mention even the simple plantings, had to all be trucked in overnight and pieced together by hand during the day. The topiaries echoed the event occasion and were placed at the exterior entrances to both the V.I.P. dinner tent and general admission. It also made for a social media moment with tourists and the general public as they were placed on public pathways.
Photo: Courtesy of the Central Park Horse Show
Presenting sponsor Rolex did not operate an on-site pop-up or have its timepieces on display, but the watchmaker did erect several oversize clocks inspired by its iconic Datejust timepiece. As is typical, the branding was also wrapped across multiple on-course structures of high visibility.
Presenting sponsor Rolex did not operate an on-site pop-up or have its timepieces on display, but the watchmaker did erect several oversize clocks inspired by its iconic Datejust timepiece. As is typical, the branding was also wrapped across multiple on-course structures of high visibility.
Photo: Courtesy of the Central Park Horse Show
Land Rover North America returned as the official vehicle of the show and sponsor of the New York team led by captain Georgina Bloomberg. As part of its partnership, the brand displayed a 2015 Range Rover Sport SVR edition on the course in full view of all attendees. In addition, Land Rover offered a minicar driving experience during the morning throughout the weekend.
Land Rover North America returned as the official vehicle of the show and sponsor of the New York team led by captain Georgina Bloomberg. As part of its partnership, the brand displayed a 2015 Range Rover Sport SVR edition on the course in full view of all attendees. In addition, Land Rover offered a minicar driving experience during the morning throughout the weekend.
Photo: Courtesy of the Central Park Horse Show
As a sponsor of the Central Park Horse Show, Lugano Diamonds was the only vendor to showcase its high jewelry designs inside the guarded (and secure) V.I.P. dinner tent. Models donned the pieces as they welcomed in guests.
As a sponsor of the Central Park Horse Show, Lugano Diamonds was the only vendor to showcase its high jewelry designs inside the guarded (and secure) V.I.P. dinner tent. Models donned the pieces as they welcomed in guests.
Photo: Courtesy of the Central Park Horse Show
Latest in Event Production & Fabrication
On May 20 and 22, FX Networks transformed two working laundromats into full-blown parties to celebrate its new series Adults.
Event Production & Fabrication
5 Tips for Producing Events in Real-World Locations
The Recording Academy Honors, presented by the Black Music Collective, were held during Grammys week in 2024. The 1,000-person gala was designed and produced by MVD Inc. and drew immediate attention with a multientry intersectional LED tunnel. See more: Grammys 2024: 40+ Trend-Setting Event Ideas From the Week's Star-Packed Parties
Event Production & Fabrication
20 Bold Event Entrances That Made a Lasting Impression
This year, Ultra Music Festival in Miami partnered with its longtime exclusive energy drink sponsor, Red Bull, and Brightline to curate an immersive three-brand experiential activation that merged the music, beverage, and transportation spaces.
Event Production & Fabrication
5 Music Event Trends Making Noise in 2025
Chefs Making Waves set sail from the Port of Miami on Monday, May 5. The second installment, produced by Sixthman, in partnership with A21 and EBG, brought more than 2,000 food-and-drink-loving cruisers to enjoy more than 75 onboard activities featuring 13 celebrity chefs, along with additional spirits and wine partners, wellness programming, and musical acts to round out the four-night at-sea soiree.
Event Production & Fabrication
How This Star-Studded Foodie Event Made a Satiable Splash at Sea
Related Stories
This year attendees experienced a new design and a new name (Dreampark) for the area between the north and south buildings of the Moscone Convention Center. Spanning a full city block, Dreampark included food, beanbag lounges, live music on two stages, giant screens streaming the keynote sessions, games, and volunteer opportunities.
Event Production & Fabrication
A Custom Conference Experience for 170,000 Attendees? Yes, It Is Possible
More than 45,000 Swarovski crystals were used to decorate the 67th Emmy Awards Governors Ball, which took place Sunday in the West Hall of the Los Angeles Convention Center.
Event Production & Fabrication
Emmys by the Numbers: What It Took to Produce the Governors Ball
HBO Emmys After-Party
Event Production & Fabrication
Emmy Awards Pictures: 20 Highlights From the Parties and Suites
The company creates custom emoji keyboards for brands.
Event Production & Fabrication
How One Company Uses Emoji to Get National Headlines
More in Event Production & Fabrication
Event Production & Fabrication
5 Tips for Producing Events in Real-World Locations
From FX’s laundromat party to OGX’s branded car wash, here’s how event pros are turning unexpected locations into unforgettable experiences.
On May 20 and 22, FX Networks transformed two working laundromats into full-blown parties to celebrate its new series Adults.
Event Production & Fabrication
20 Bold Event Entrances That Made a Lasting Impression
From eye-catching branded archways to immersive tunnels, these creative entry moments from brands like Adidas, Netflix, and Coca-Cola hooked attendees from the very first step.
The Recording Academy Honors, presented by the Black Music Collective, were held during Grammys week in 2024. The 1,000-person gala was designed and produced by MVD Inc. and drew immediate attention with a multientry intersectional LED tunnel. See more: Grammys 2024: 40+ Trend-Setting Event Ideas From the Week's Star-Packed Parties
Event Production & Fabrication
5 Music Event Trends Making Noise in 2025
From sustainability themes to unique experiential activations to unlikely music venues, we’ve noticed a few standout trends at music events worthy of an encore.
This year, Ultra Music Festival in Miami partnered with its longtime exclusive energy drink sponsor, Red Bull, and Brightline to curate an immersive three-brand experiential activation that merged the music, beverage, and transportation spaces.
Event Production & Fabrication
How This Star-Studded Foodie Event Made a Satiable Splash at Sea
BizBash boarded the second sailing of Chefs Making Waves for an up-close taste of this unique floating fiesta. Learn about the plans and partners that made it a recipe for at-sea success.
Chefs Making Waves set sail from the Port of Miami on Monday, May 5. The second installment, produced by Sixthman, in partnership with A21 and EBG, brought more than 2,000 food-and-drink-loving cruisers to enjoy more than 75 onboard activities featuring 13 celebrity chefs, along with additional spirits and wine partners, wellness programming, and musical acts to round out the four-night at-sea soiree.
Event Production & Fabrication
Call for Entries: 13th Annual BizBash Event Experience Awards Are Open
It's a special year for the awards, as BizBash introduces new categories celebrating its 25th anniversary. Get your submissions in by October 3, 2025.
Eea13th Submissions Open 700x467 Article Hero
Event Production & Fabrication
Robin Hood's 2025 Benefit Gala Had the Home Field Advantage—How a Sports Theme Helped Raise $72 Million
The event delivered its most immersive night yet, transforming the Javits Center into an arena of impact.
Michael Strahan kicked off programming at the 2025 Robin Hood Benefit Gala on May 12.
Most Popular
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Meetings
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
Trends
What's New in Meetings and Trade Shows: MPI WEC Heads to St. Louis, New Trends Report Shows Corporate Events on the Rise, and More
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Brands & Event Pros
Meet the 2025 BizBash 40 Under 40
BizBash highlights impressive industry leaders who have made an early mark on the meeting and event industry—before even celebrating their 40th birthday.
Bb40u40 2025 Meet The Winners 880x496 Article Header
Event Production & Fabrication
Secrets, Spirits, and Surprises: Inside Monkey 47’s Mysterious Event Tour
Monkey 47 cloaked an educational experience about the gin brand’s roots as a series of mysterious events that surprised and delighted guests from the moment they received the invite. Here’s how.
Monkey 47 Schwarzwald Dry Gin embarked on a three-city experiential tour across the U.S. that immersed spirits industry trade professionals in it brand DNA.
Event Production & Fabrication
See Inside the 'Most Sustainable Large-Scale Music Festival on the Planet'
Rock the Ocean's Tortuga Music Festival, in partnership with Sunbelt Rentals, sets the bar for sustainability in large-scale events, blending top musical acts with energy-efficient rentals and impactful environmental advocacy.
In addition to big-name headliners Jelly Roll, Keith Urban, and Luke Combs, a standout moment of this year's event—held April 4-6—was the Conservation Village Powered by Sunbelt, which featured interactive exhibits highlighting marine conservation efforts and everyday ways fans can protect ocean ecosystems.
Brands & Event Pros
Industry Innovators 2025: 11 Planners, Designers & Producers Who Are Defining the Next Era of Events
This creative crew is using standout designs, smart engagement strategies, and flawless execution to move the event industry forward.
2025 Industry Innovators Article Image Planners Designers Producers
Event Production & Fabrication
How to Launch a New Event Agency in Decadence and Style
Ashley Woody hosted industry professionals for "A Night of Revelry" in honor of her new boutique event agency, Maison Madera. See all the surreal details—and read her tips for throwing a successful launch event.
To celebrate the launch of her new boutique event agency, Ashley Woody recently hosted 'A Night of Revelry' for professionals in entertainment, hospitality, and fashion at her Los Angeles studio.
Event Production & Fabrication
How This Podcasting Fest Turned Up the Volume on Attendance, Content, and Star Power
The founder of On Air Fest shares how the event is turning podcast popularity into a sought-after experience for more hosts, listeners, and sponsors.
On Air Fest 2025 took place Feb. 19-21 across four venues in Brooklyn. Here, Seth Meyers' session on risk-taking doubled as a live taping of his hit podcast, Family Trips with the Meyers Brothers.
Page 1 of 120
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.