Jenny Berg

Event Tech & Virtual
The 10 Best-Looking Bites From the James Beard Awards
See how TV shows inspired top chefs' creations at the annual awards presentation.
May 16, 2016
Jennifer Jasinski of Roja in Denver topped Skuna Bay lomi-lomi salmon with basil, tarragon, strawberries, and macerated grapes. The appetizer was inspired by Magnum, P.I., which was set in Hawaii.
Venues & Destinations
12 New Rooftop Venues for Outdoor Entertaining
Here are the newest rooftop eateries, drinking spots, and pools for summer events.
May 9, 2016
4. Lookout Rooftop and Bar at Envoy Hotel
Venues & Destinations
Why Hotel Brands Want to Host Concerts
Major brands such as Hilton and Starwood use musical acts to engage new fans and reward loyal guests.
April 25, 2016
As part of the 'Live at Aloft Concert Tour,' singer Nick Fradiani performed at Aloft Manhattan Downtown on April 19.
Event Design & Decor
How to Design a Childlike—But Still Elegant—Event
Unicef's annual Hope Gala entertained a black-tie crowd in a setting inspired by a playground.
April 21, 2016
After cocktails, the 600 guests headed to a dining room filled with a combination of illuminated rectangular tables, square tables without linens, and round tables with linens. Decor including suspended Slinkys, glowing orbs, and oversize paper daisies was intended to make guests feel 'dwarfed,' or child-size themselves. To underscore the evening's message, chair caps were decked with children's faces.
Event Tech & Virtual
How to Bring a Festival Vibe to a Cocktail Party
See inside a new cocktail event from the producers of Bonnaroo.
April 20, 2016
Bartenders from venues across the country prepared inventive cocktails on site. A rep from the Broken Shaker, which has outposts in Miami and Chicago, shook up drinks called the 'Blackthorne Cocktail' and 'The Goblin King.'
Event Design & Decor
Stormy Weather: 10 Ways to Use Clouds at Events
Here are fresh ideas for incorporating clouds into decor and entertainment.
April 18, 2016
Watermill Center Benefit
Experiential Marketing, Activations & Sponsorships
6 Ideas for Bringing an Element of Surprise to Events
Event planners are coming up with new spins on the "surprise and delight" concept to make a memorable impact on guests.
April 14, 2016
Employ Celebrities—But Not Just for Entertainment
Chicago
How Changing Your Venue Can Reinvigorate a Gala
The American Cancer Society hosted its 10th annual Discovery Ball at a new location this year.
April 13, 2016
Patel decorated tables with alternating arrangements of flowers and clouds. He also hung custom chandeliers that added an industrial element to the design scheme.
Strategy
How to Transport Event Guests Into the Future
During the Game Developers Conference, App Annie hosted an event that had a futuristic vibe.
April 11, 2016
To match the futuristic theme, Got Light brought in their 'Trondeliers,' or illuminated geometric fixtures. When event planner Caryl Lyons saw the fixtures, 'I knew we had to hang them from the ceiling,' she said.
Programming & Entertainment
Why This Food Festival Started a Live Stream
Pebble Beach Food & Wine let guests attend a popular panel remotely this year—and has plans to expand globally via live stream in the years to come.
April 7, 2016
The Pebble Beach panel featured highly regarded wine experts, including Belinda Chang, Anthony Giglio, and Jordane Andrieu.
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Top Stories
Cuervo also took over Felix’s Restaurant & Oyster Bar on July 24 for an exclusive after-hours experience. The event featured bar team partners from Vertical, Mexico City and Hanky Panky, Mexico, music by DJ Nacho, and mobile oyster shuckers who topped the shellfish with a Cuervo Reposado mignonette.
Experiential Marketing, Activations & Sponsorships
Tales of the Cocktail 2025: See How These Brands Stood Out From the Crowd
Moët Hennessy, Jose Cuervo, and Balcones Whisky hosted happy hours, parties, and educational sessions at the annual cocktail conference in New Orleans.
Hulu’s 'King of the Hill' Experience
Experiential Marketing, Activations & Sponsorships
Comic-Con 2025: How Brands Turned Downtown San Diego Into a Fandom Playground
Populus Seattle
Seattle
6 New Venues in Seattle for 2025 Summer Meetings and Events
Planners can also incorporate an array of new program openers for their meetings at Disney.
Places
Here's What's New for Corporate Groups at Walt Disney World
At the recent Shopify Summit 2025, spaces looked a bit different than your typical employee conference. Instead of hotel ballrooms or expo halls, attendees explored eclectic environments inspired by where many small business dreams begin: basements, garages, and local bars. This makeshift convenience store featured custom items from Shopify merchants—plus posters with company Easter eggs and inside jokes. See more: How Shopify Shook Up the Traditional Conference Playbook
Experiential Marketing, Activations & Sponsorships
Top Trending Stories on BizBash: July 2025
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Experiential Marketing, Activations & Sponsorships
40 Cool Event Ideas You May Have Missed From YouTube, Backstreet Boys, and More
Brands & Event Pros
Meet the BizBash Most Influential Event Profs of the Past 25 Years
Sports
MLB All-Star Week 2025: See the Pitch-Perfect Experiences Brands Created for Baseball Fans
Experiential Marketing, Activations & Sponsorships
Comic-Con 2025: How Brands Turned Downtown San Diego Into a Fandom Playground
Experiential Marketing, Activations & Sponsorships
This Fashion Retailer Brought Rodeo-Ready Style to the Calgary Stampede
Experiential Marketing, Activations & Sponsorships
Top Trending Stories on BizBash: July 2025
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