Matheson SharpOpinion & ExpertsGuest Column: 6 Key Ways to Support Media at EventsEnsure good press coverage for your event through proper planning, promotion, and follow-through.July 5, 2018Page 1 of 1Top StoriesStrategyHow (and Why) to Clearly Define Your Event’s Mission StatementBy clearly defining your event's "why," you set the stage for a successful gathering and ensure that every element works in harmony toward a common goal. Here's how to get it right.Brands & Event ProsCall for Nominations: 2024 BizBash Fresh FacesIndustry InsidersHeadshots 2.0: Modern, Elevated Corporate Headshot ExperiencesEvent Design & DecorCoachella 2024: 5 Steal-Worthy Event Design Trends From This Year's FestivalBizBash SportsTeam Spirit: 5 Tips for Hosting a Private Event at a Stadium or Arena