Alesandra DubinBrands & Event ProsTop 10 Innovative Brands 2019: #10 Red BullExtreme stunts are a centerpiece of Red Bull’s event strategy—which spans genres from sports to music and beyond.November 19, 2019Event Production & FabricationWhy Did Motorola Freeze a Bunch of Old Flip Phones?The company debuted an all-modern version of its vintage Razr with a futuristic party that cleverly nodded to the phone’s history.November 18, 2019Brands & Event ProsEvent Innovators 2019: Casey WassermanUnfettered by logistics and cost concerns, the founder and C.E.O. of Wasserman Media Group is heading up plans for a Los Angeles 2028 Olympic Games defined by innovation and technology.November 12, 2019Brands & Event ProsEvent Innovators 2019: Sarah GrossmanSan Diego Museum of Art’s event head keeps its annual fund-raiser fresh and successful with a focus on stunning visuals.November 12, 2019Brands & Event ProsEvent Innovators 2019: Bruce OroszThe founder of the Miami-based ACT Productions turns to music to inspire large-scale sporting events.November 12, 2019Event Design & DecorHow This Launch Party Channeled a Drag Queen’s Over-the-Top AestheticRuPaul's Drag Race star KimChi channeled her bold vision into a colorful, whimsical launch bash for KimChi Chic Beauty.October 22, 2019Experiential Marketing, Activations & SponsorshipsHit the Mall: Why Your Next Event Might Be in a Shopping CenterNew shopping malls are being designed to attract events like concerts, festivals, premieres, and other face-to-face gatherings.February 13, 2018Las VegasQ&A: Why This Music Festival Founder Is Launching an Ambitious New ConferenceLife Is Beautiful founder Rehan Choudhry wants the new Emerge Music & Impact Conference in Las Vegas to be an accessible forum for community and social impact.September 18, 2017Experiential Marketing, Activations & SponsorshipsWhy This Instagram-Worthy Stunt Sparked Controversy and ConversationNomadica Wine's collaboration with the Most Famous Artist served as a buzzy launch point for conversations about public art, social media, and development.August 7, 2017Experiential Marketing, Activations & SponsorshipsJose Cuervo Consumer Stunt Fills Water Fountain With TequilaThe National Tequila Day marketing push provided doses of surprise and whimsy—and maybe a buzz—for Hollywood passersby.August 1, 2017Previous PagePage 3 of 176Next PageTop StoriesSportsFit for Events: 15 Hotels With Next-Level Sports Amenities for GroupsThese properties pair top-tier event space with standout fitness-focused amenities—perfect for planners looking to keep attendees energized and engaged.Industry InsidersOff the Sidelines: 10 Ways to Turn Soccer Hype Into Brand HeatEvent Design & DecorHow BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the FutureExperiential Marketing, Activations & SponsorshipsSee Inside This High-Tech, Multisensory Experience from Don JulioIndustry InsidersInside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
