Courtesy of Christian Audigier
Just when you thought the Ed Hardy brand was already everywhere, the label's designer, Christian Audigier, submerges himself in the beverage industry. In a partnership with Montpeyroux Estates and Tattoo Drink Inc., the Cool Wine-offering cabernet sauvignon, merlot, Syrah, chardonnay, and rosé-is targeted at the young and fashion-conscious. The wine, whose bottles are marked with Ed Hardy's signature tattoo designs, is available in 750-milliliter bottles, 1.5-liter magnums, and three-liter jeroboam party bottles; rumor has that the company will introduce mini bottles as well. The wine is distributed by Southern Wine & Spirits.
