For the grand opening of Vista BMW's 137,000-square-foot dealership, the Vista family threw an inaugural event as seductive as the modern new facility—and the cars that are sold there.
A red carpet led guests, including community leaders and government officials through the dealership's sliding glass doors to the party. The facility—part of a 17-acre, three-showroom, 52-bay service center conglomerate, complete with a drive-in café and boutique—is a fusion of technology and sophistication with sleek metal and a black and gray color scheme. The design reflects the company's philosophy of "Precision, Performance, and Power," which was projected onto the walls at the event.
Guests munched on an assortment of hors d'oeuvres including tuna, filet mignon, and caviar, and sipped wine and champagne while waiting for the fashion show—which sent a BMW down the catwalk along with models.
—Vanessa Goyanes
A red carpet led guests, including community leaders and government officials through the dealership's sliding glass doors to the party. The facility—part of a 17-acre, three-showroom, 52-bay service center conglomerate, complete with a drive-in café and boutique—is a fusion of technology and sophistication with sleek metal and a black and gray color scheme. The design reflects the company's philosophy of "Precision, Performance, and Power," which was projected onto the walls at the event.
Guests munched on an assortment of hors d'oeuvres including tuna, filet mignon, and caviar, and sipped wine and champagne while waiting for the fashion show—which sent a BMW down the catwalk along with models.
—Vanessa Goyanes
![Vista BMW promoted its luxury car during the fashion show at the Inaugural Event.](https://img.bizbash.com/files/base/bizbash/bzb/image/2011/11/e4043bmw_1.png?auto=format%2Ccompress&q=70&w=400)
Vista BMW promoted its luxury car during the fashion show at the Inaugural Event.
![See-through vases holding simple floral designs hung off the tables in the Vista BMW showroom.](https://img.bizbash.com/files/base/bizbash/bzb/image/2011/11/e4043bmw_2.png?auto=format%2Ccompress&q=70&w=400)
See-through vases holding simple floral designs hung off the tables in the Vista BMW showroom.
![Shimmering metallic fabric-clad models greeted guests at the entrance to the showroom.](https://img.bizbash.com/files/base/bizbash/bzb/image/2011/11/e4043bmw_3.png?auto=format%2Ccompress&q=70&w=400)
Shimmering metallic fabric-clad models greeted guests at the entrance to the showroom.
![Guests enjoyed the high-octane fashion show at Vista BMW's inaugural event.](https://img.bizbash.com/files/base/bizbash/bzb/image/2011/11/e4043bmw_4_ray_crop_the_bottom_h.png?auto=format%2Ccompress&q=70&w=400)
Guests enjoyed the high-octane fashion show at Vista BMW's inaugural event.