White couches, white stools, white cocktail tables, and a white bar from Signature Rentals were the only furnishings at a gathering of about 80 advertising executives, marketing bloggers, and journalists at The Richmond for the official launch of Yahoo's new ad-ranking system, Panama. A fog machine clouded the air to kick off the event. For a brief period, the only sights visible through the thick white haze were glowing reproductions of the distinctively shaped "Y" and exclamation mark from the Yahoo! logo. As the air cleared, guests realized that the laptops on the cocktail tables were logged on to the new system. Needless to say, they needed no encouragement to begin testing it out. Bartenders served drinks from a lit bar in the centre of the room, while Lowville Bistro sated appetites with passed hors d'oeuvres. A second floor space housed two music listening lounges with white-lit cube tables. As they departed, guests received information kits stored on purple, two-gigabyte flash drives with the Yahoo! logo stamped on top.
—Robyn Small
Posted 12.14.06
—Robyn Small
Posted 12.14.06
Glowing reproductions of the "Y" and exclamation mark from the Yahoo! logo decorated The Richmond for Yahoo's launch of Panama, its new ad-ranking system.
Laptop logged onto the new Yahoo ad-ranking system sat on white tables from Signature Rentals.
White-lit cube tables jazzed up the music listening lounges.
