“I draw most of my ideas and inspiration from other events. Who else would have innovative and up-to-date ideas besides colleagues and other industry professionals?”
Ann M. Dean, director of special events, Joe Torres Safe at Home Foundation, New York
“One of the most surprising inspirational moments for me was when I created a Christmas party in a nautical-themed restaurant. Being forced to combine those seemingly disparate concepts challenged me to create a unique event.”
Sarah Marcus, corporate events manager, Genome from Yahoo, New York
“Whether I’m in traffic and inspired to create dedicated travel lanes for official Orange Bowl vehicles, or I’m standing on a balcony and decide to build a balcony onto a tent, I’m constantly drawing from everyday life.”
Laila Brock, director of events and team operations, Orange Bowl Committee, Miami Lakes, Florida
“In bed. I managed the step-and-repeat for my agency’s major events, and I woke one morning to realize that I’d dreamed of a solution to better control traffic flow among our celebrity guests.”
Gabriel J. McGowan, director of communications, AIDS Project Los Angeles
“Right before I fall asleep. Then I wake up, and I’m like, ‘That’s a great idea.’”
Nicole Vaughan, manager of events, I.A.C., New York
“I get my best ideas in bed. Having that peace and quiet time in the middle of the night helps clear my mind and focus on creativity. I love waking up with great ideas to begin work on.”
Judy Anderson, meeting planner, Nielsen, Spring Grove, Ill.
“Running a marathon. Took me 26.2 miles to conceive and plan an event—all before crossing the finish line.”
Brian S. Hurwitz, independent contractor for the National MS Society, Boynton Beach, Fla.
“In Hvar, Croatia. Driving through lavender fields among rocky terrain makes me want to create an environment that’s zen and relaxing while being modern and sharp.”
Alexandra More, director of integrated marketing and events, The Hollywood Reporter, Los Angeles
“I find inspiration everywhere. My mind is always on the lookout for new ideas. Oftentimes, a casual conversation dining with friends serves as a jumping off point—finding relevance for an idea, an event, or promotional merchandise tie-in. But if I had to name a ‘weird place,’ it would be during yoga when I’m not supposed to be thinking about work.”
Lisa Gaudier, customer relations, Bell Media Inc., Toronto
“Mowing the lawn.”
Al Geismar, director of corporate meetings and travel, Enterprise Holdings Inc., St. Louis
