decor

Inside the meatpacking district's Highline Stages, Target turned the raw space into five cozy vignettes to showcase its new designer initiative. Guests entered into the spaces through signage framed with shrubbery and marked with each guest brand's logo.

David Stark's team sought to fashion unique vignettes for each guest boutique at the press preview, taking into account the aesthetic and location of the collaborators. For the Webster, a luxury emporium based in Miami, an Art Deco façade was installed, complete with the store's neon signage, pink flamingo logo, and Target adapted tagline, "Home of Miami's passion for très chic fashion."

For the Candy Store, a San Francisco-based retailer of both contemporary and rare sweets, larger-than-life props whimsically illustrated the company's breadth of offerings. The actual Target packaging, seen in the teal boxes, was also on display.

Bright and colorful dog products are the hallmark of the Polka Dog Bakery, a Boston-based purveyor of gourmet dog treats and gear, so the area for the boutique included a dog house, dog accessories, and a mini white picket fence.

An elegant tableau served as the backdrop for the introduction of Connecticut-based home goods store Privet House. Flowers, topiaries, and fruit filled the shop's Target collection products, while the slogan, "A treasure trove of wonderful wares from Connecticut," emphasized the brand's aesthetic.

During the VitaminWater Rooftop series during the Toronto International Film Festival in September, the Mint Agency created a step-and-repeat that displayed sponsor logos in antique frames.

Absolut launched a 2011 limited edition bottle on December 1 at Toronto’s TIFF Bell Lightbox. The step-and-repeat employed shelves holding dozens of the new bottles.

In November, the online eyeglass frame brand Warby Parker used a tent-like structure from the Colorado Yurt Company (970.240.2111, colorado yurt.com) in Montrose, Colorado, for its holiday pop-up bazaar. The yurts were a quirky and budget-friendly way to fill a garage space on Grand Street in New York.