Decor

Each flower was hand made and comprised of custom-printed stock, crepe paper, and tissue paper.

At the Zing vodka launch, the press wall took the form of a hedge with 2,000 roses spelling out the brand's name.

Luxe Event Rentals & Décor's handmade paper-flower walls, showcased at last year's BizBash New York Expo, can be customized in different colors and function as room dividers, stage backdrops, and back-bar displays.

In June, jewelry company Stella & Dot teamed up with liquor brand Midori to host a happy hour event on the rooftop of the London West Hollywood. Small shelves were built into the press wall in order to display emerald green accessories from the line alongside the green-colored booze.

In June, Skyy Vodka hosted Skyy and Sea, the official opening event to New York’s Governors Ball Music Festival, aboard the Hornblower Infinity yacht. The nautical theme was reflected in the event’s step-and-repeat: White shelves held bottles of vodka and branded lifesavers.