At the Zing vodka launch, the press wall took the form of a hedge with 2,000 roses spelling out the brand's name.
Photo: Sean Twomey/2me Studios
On September 5, Target hosted a private party for V.I.P.s to preview the Shops at Target pop-up inside Highline Stages. Just past the entrance, a three-dimensional frame resembling the outline of a building served as the step-and-repeat.
Photo: Nilaya Sabnis
Following the screening, guests headed upstairs to the open-air flight deck, where illuminated spheres and potted trees lined the pathway to the party space.
Photo: Nicholas Hunt/PatrickMcMullan.com
Vincent Drolet of Circo de Bakuza wanted to create a buffer zone between the real world and the event's surreal setting. At the entrance, guests walked through a curtain and were greeted with a projection of an eye that opened and closed. "We wanted to give them the feeling of walking into a cloud," said Drolet.
Photo: Courtesy of Bell
For consistent brand messaging, the event's organizers placed strips of Kate Young for Target carpeting over the venue's existing steps, which were side lit with spotlights for an extra bit of fashionable flair.
Photo: Jim Shi
At Warner Brothers Television Group's party to celebrate the opening of the studio’s new exhibit, "Television: Out of the Box," the arrivals carpet was striped to look like TV color bars.
Photo: Imeh Akpanudosen/Getty Images
Artist Gregory Siff created a step-and-repeat for the "Ciroc Cabana Club" Memorial Day weekend event.
Photo: All Access Photo Agency
Similar to last year's event, organizers created a large topiary depicting the MoMA and Cartier logos to serve as the backdrop in the arrivals area.
Photo: Nadia Chaudhury/BizBash
2012 E3 Photos: Show Floor
Even a staircase was fair game for bold branding at the convention center.
Photo: Alesandra Dubin/BizBash
The entryway for the New York event was a tunnel filled with smoke, projections, and audio. The sounds and images playing were of frustrated smartphone users, designed to contrast the setting inside.
Photo: Line 8 Photography
At one entrance, attendees walked down a 51-foot glowing green tunnel, intended to symbolize the distance golfers gain when they use TaylorMade's new RocketBallz line of equipment.
Photo: Jeff Samaripa
Sparkly curtains framed the entrance to the slide, which was cut into in a step-and-repeat that bore the Red Eye logo.
Photo: Mark Ballogg for Event Creative
The custom slide led guests down Venue One's parking ramp and into the building's lower level. Event Creative's crew built the slide the night before the iBall, and then took it apart and rebuilt it on the day of the event.
Photo: Mark Ballogg for Event Creative
As a fun way to incorporate color, and to serve as a step-and-repeat, organizers built a wall-like structure which displayed the World's Best Award winners.
Photo: Diane Bondareff/Travel & Leisure
'Washingtonian' Bride & Groom Unveiled Event
The ever-chic black-and-white motif gets new energy with the help of dramatic metallic accents. At the setup by Events in the City, a gold sparkle wall and gold glitter flatware add festivity to an otherwise preppy look.
Photo: Rodney Bailey
During the day, the billboard above the venue entrance simply displayed the event's hashtag in black letters. As the sun went down each night, a projector mounted on a roof across the street added a 3-D display of tweets and photos that used the official hashtag.
Photo: Courtesy of Twitter
Staffers dressed in vintage airline stewardess uniforms lined the main entrance to the event. Reminiscent of air traffic controllers, the female greeters directed guests inside with rolled-up magazines of the Best of Washington issue.
Photo: Tony Brown/imijphoto.com for BizBash
Patrón set up its signature popsicle stand outside the main entrance to keep guests cool while they waited in line to pick up their tickets or enter the event.
Photo: Tony Brown/imijphoto.com for BizBash
Photo: Michael Buckner/Getty Images for Mercedes-Benz
The William Grant & Sons party during Tales of the Cocktail took over the Civic Theatre, which has a modular flooring system that can be raised over the seating on the main floor, allowing guests to walk right to the stage.
Photo: Kent Miller Studios
Photo: Nadia Chaudhury/BizBash
A hexagonal tunnel created for the event revealed a Mini Countryman that carried fashion designer Manish Arora and BMW India head Philipp von Sahr.
Photo: Courtesy of Showtime Events
Valet attendants and waiters wore fez hats to advance the theme.
Photo: Peter Bohler
Fast Company Grill Presented by Lincoln at SXSW
Inside the lounge, 3M's “innovation conversation” allowed users to take a photo and post it to a virtual augmented-reality wall.
Photo: Caleb Bryant Miller
To promote its first book, blog Design Sponge toured the West Coast in 2011. At a book signing in Los Angeles, guests could pose in front of—and draw on—a chalkboard backdrop created by event and styling production company Bash Please.
Photo: Rachel Thurston
Earlier this year at TEDActive, the official TED conference simulcast held in Palm Springs, TEDx planners from around the world expressed themselves on an interactive chalkboard wall.
Photo: Marla Aufmuth
The Southern-hospitality-infused welcome bash at the Engage! luxury-wedding business summit, held in June at the Biltmore Estate in Asheville, North Carolina, featured a chalkboard map that outlined the various locations of the four-part event.
Photo: Andrew Henderson
In 2006 at the Robin Hood Foundation benefit, designer David Stark created towering hand-drawn sketches depicting New York scenes across more than 35,000 square feet of chalkboard. Guests could add to the work with bowls of chalk placed on the highboy tables throughout the cocktail area.
Photo: Susie Montagna
Chef's Playground
The first-time event at the Art Institute of Chicago May 16 raised money for local public charter school the Academy of Global Citizenship, and students from the school were on hand to greet guests, give them directions, and remind them of the evening's cause—all while (apparently) tugging on donors' heartstrings. Though the event was relatively small, guests bid high all evening, raising more than $1 million.
Photo: Galdones Photography
Three to Be's Stems of Hope Gala
At a futuristic benefit in Toronto in 2011, a robot greeted guests on a holographic carpet at the entrance.
Photo: StudioTwentyFive
Name in lights!
The museum plastered the walls with graffiti-style gobo projections, which contrasted with the pretty green country flower centerpieces (by Ron Wendt Design) that were mounted in rows on custom, silvery-looking wood racks.
Photo: Society-In-Focus
For an organic look with a real Southern California feel, Nature's Rentals just launched a new line with living walls, tables, furniture, and hedging done with succulents and other plants.
Photo: Alesandra Dubin/BizBash
E4 2013 Closing Party
Staff dressed in steampunk costumes carrying an oversize (but lightweight) gilded frame wandered the reception room, encouraging guests to pose for photos while framed inside. A stationary green-screen photo booth was set up in the foyer, along with steampunk accessories such as goggles, hats, and parasols.
Photo: Gordon Murray/Pixel Photography and Video
A fog screen provided a dramatic look for the entrance.
Photo: Joe Scarnici/Getty Images for Variety
Dries Van Noten Spring/Summer 2014
For Dries Van Noten’s September 25 show, the designer continued to play off a theme of Byzantine gold. But while his June men’s show backdrop featured massive sheets of quivering gold Mylar, the more recent outing had gold foil applied to huge slatted wood screens. Held in a massive warehouse in the 13th arrondissement, Van Noten managed to make the raw space intimate while treating editors and retailers to a performance from Colin Greenwood of Radiohead. As the guitarist played, keeping time with each model, the 50-look show featured prominently against the zig-zagging divider wall that served as a backdrop placed directly opposite where guests were seated. After the finale, the models lined up against the gold wall and guests were invited to get an up-close-and-detailed look at the outfits.
Photo: Mathieu Ridelle
The United Kingdom premiere of Django Unchained in January illuminated London's Leicester Square with enormous LED panels that led to the screening at the Empire cinema. The outdoor arrivals, which spanned the north side of the central London pedestrian plaza, saw six 12-foot-tall screens splash the name of Quentin Tarantino's film and images of the characters overhead as stars Jamie Foxx, Christoph Waltz, and Kerry Washington walked the white-colored red carpet. To provide the displays, producer Premier tapped XL Events, which built each piece from 12 lightweight, semitransparent tiles. XL also supplied 72 LED tiles used for a screen that served as the backdrop for a stage where interviews with the cast took place.
Photos: Courtesy of XL Events
For its annual film benefit in 2011, the Museum of Modern Art honored director Pedro Almodóvar. As a subtle way to acknowledge the Spanish heritage of the director, the organizers added red-hued touches to the minimalist space. To switch things up, MoMA reconfigured the layout, receiving guests through the 54th Street side of the museum rather than the 53rd Street entrance. This new perspective gave producer KCD the opportunity to make a statement in the arrivals and check-in area while not detracting from the modern space and the night's honoree. The celebrity arrivals area was marked by an enormous wall designed by Raul Avila with more than 20,000 red roses.
Photo: Jika González for BizBash
A photo of a Parisian greenhouse inspired the look of People and Entertainment Industry Foundation SAG awards after-party.
Photo: Line 8 Photography. All rights reserved.
Rendering: Event Eleven Design for ESPN
At the U.S. Olympic Committee's "Raise Our Flag" campaign launch, which took place earlier this year, Hilton created a "dream wall," where people could scrawl messages and show their support for the U.S. Olympic and Paralympic teams.
Photo: JM Photo for BizBash
An ombré wall of blooms including cabbage roses and hydrangeas was created by Todd Fiscus for a Fort Worth wedding. In the next few years, designers predict they will see fewer floral centerpieces and more floral environments.
Photo: Courtesy of Sara Donaldson
