In June, Samsung hit New York to launch its Galaxy SIII smartphone, hosting a late-night party to show off the device's features. The entrance to the event was a tunnel filled with voice recordings of frustrated smartphone users, designed to contrast with the setting inside.
Photo: Line 8 Photography
The Paintbrush ball in Chicago celebrated Marwen's silver anniversary with ubiquitous pops of the metallic hue. Guests entered the dinner tent through a tunnel of silver balloons.
Photo: Joseph R. Palmer
The Robin Hood Foundation returned to the Jacob K. Javits Convention Center for its annual gala May 14 with a subway theme. Rattling sound effects set the scene in the entrance tunnel.
Photo: Nadia Chaudhury/BizBash
As guests entered New York's Metropolitan Museum through the Great Hall for the Costume Institute gala, they met a 24-foot-tall cynlinder covered in 40,000 roses from Colombia and Ecuador with a lip pattern inspired by Schiaparelli and Prada designs. A team of 150 staffers worked to prepare the floral decor.
Photo: BFAnyc.com
During Coachella, a huge crowd packed into an airport hangar in Thermal, California, for the Armani Exchange and T-Mobile's Neon Carnival. Guests entered the space through a dramatic up-lit corridor.
Photo: Seth Browarnik/WorldRedEye.com
