For its XO Cafe Noir party in 2011, Patrón tapped Abel McCallister Designs to create lamps made from empty liquor bottles and fringed lampshades.
Photo: Angel Tagudin
As part of Brooklyn’s Northside Festival in June, whiskey brand Jameson hosted the Black Barrel Lounge, where guests could enjoy music from indie artists and get the chance to experience a demonstration by Master Cooper (aka barrel maker) Ger Buckley. Accordingly, the space was decorated with chandeliers made from deconstructed flame-charred Jameson Black barrels.
Photo: Courtesy of Jameson
In June, Target celebrated the launch of its fashion and home accessories collection with charity organization Feed by hosting a rustic-Americana-themed dinner party in Brooklyn. The lighting fixtures above the bar in the dinner tent were crafted from Feed U.S.A. for Target plates and cups.
Photo: Nilaya Sabnis
At a private event hosted by Adidas during the N.B.A.'s All-Star Weekend in 2012, Night Vision Entertainment incorporated the footwear brand's Superstar shoes into an overhead display. To hang the installation, producers attached suspension cords to laces that were tied around the bottom of the shoes.
Photo: Kayla Hernandez for BizBash
For Z100's All Access Lounge, a preshow festival for the 2011 Jingle Ball concert, presenting sponsor Coca-Cola incorporated subtle branding into the Hammerstein Ballroom's decor with a hanging installation of Coke cans.
Photo: Jeeyun Lee/BizBash
In June, jewelry company Stella & Dot teamed up with liquor brand Midori to host a happy hour event on the rooftop of the London West Hollywood. Small shelves were built into the press wall in order to display emerald green accessories from the line alongside the green-colored booze.
Photo: Courtesy of Midori
In June, Skyy Vodka hosted Skyy and Sea, the official opening event to New York’s Governors Ball Music Festival, aboard the Hornblower Infinity yacht. The nautical theme was reflected in the event’s step-and-repeat: White shelves held bottles of vodka and branded lifesavers.
Photo: Lauren Matthews/Bizbash
Also at the Skyy and Sea event, guests could spin a prize wheel to win items like a hat, a bikini, or sunglasses. The pointers on the wheel were made from empty Skyy bottles.
Photo: Lauren Matthews/Bizbash
At a Vogue Eyewear party held in Los Angeles in March to fete the brand’s spring summer campaign, shades were frozen inside blocks of ice along with flowers, making for striking arrangements on bar tops.
Photo: Courtesy of Vogue Eyewear
Dubbed the Dramatically Different Party, skincare brand Clinique's June 18 bash at New York’s 620 Loft & Garden celebrated its iconic moisturizer. As guests entered, they encountered a hallway lined with more than 4,000 bottles of the 45-year-old lotion.
Photo: Lauren Matthews/BizBash
At a Toronto event marking SodaStream’s partnership with Kraft, held in June, a custom step-and-repeat was made out of shelves filled with artfully arranged products and logos.
Photo: Courtesy of the Mint Agency
In honor of Barbie’s 50th anniversary, Mattel created a real-life version of the doll’s Malibu Dream House where repeating rows of the iconic toy formed an eye-catching wall.
Photo: Line 8 Photography. All rights reserved.
Earlier this year in New Orleans, Jes Gordon designed a Super Bowl party for M&Ms where highboy tables displayed arrangements of roses and eucalyptus nestled in vases filled with the chocolate candies.
Photo: George Long
At an EBay event in 2009, the centerpiece of the room was a giant chandelier that comprised more than 1,200 items found on the online auctioneer’s Web site.
Photo: Courtesy of EBay
During the 2010 Super Bowl, Bridgestone stacked its tires to create highboys at the ESPN the Magazine Next Big Weekend party.
Photo: Tony Brown/imijphoto.com for BizBash
At the Marfa Film Festival in Texas in 2010, the We Came In Peace-designed Café Bustelo Filling Station was marked by the coffee brand's yellow-and-red aluminum cans. In addition to using the cans as planters for cacti, the designers crafted them into chandeliers and lighting installations.
Photo: Courtesy of We Came in Peace
At Ecolab's client appreciation party at the National Restaurant Association Show in Chicago in 2010, Kehoe Designs made a registration desk using the cleaning product company's soap dispensers and glass racks from restaurant dishwashers.
Photo: Ryan Sjostrom
Godiva is known for its annual chocolate-themed lounge at InStyle’s Golden Globes after-party, but in 2009 the chocolate brand made a bid for attention on Valentine’s Day with an over-the-top chocolate-covered suite inside New York’s Bryant Park Hotel. Envisioned by interior designer Jonathan Adler and interpreted in chocolate by event producer Larry Abel, the suite featured a lavish display of Godiva products including a mosaic of individual chocolates arranged beneath a glass-topped dining table.
Photo: Emily Gilbert for BizBash
To celebrate the Shops at Target launch in May 2012, the retail giant hosted a party at the IAC Building in New York, for which designer David Stark suspended products from the various collections as decor. For example, doggie treats from Target collaborator Polka Dog Bakery were hung in a spiraled, chandelier-like installation.
Photo: Anna Sekula/BizBash
Perrier 150th Anniversary
On September 4, Nestlé Waters Canada celebrated the 150th anniversary of Perrier with a soiree at Toroto's Soho House. Decor stayed on brand with flowers tucked into Perrier bottles instead of traditional vases. The event also introduced the sparkling water's new limited-edition bottles, which have bright labels inspired by the work of Andy Warhol.
Photo: Darren Goldstein/DSG Photo
'Los Angeles Times's The Taste
At another food festival, Los Angeles Times's "the Taste," the logos that served as the step-and-repeat wall on the opening night were removed for other events, creating a chalkboard for guests' personal expressions. Chef Sang Yoon paused for a shot in front of what would become the erasable chalkboard where attendees could write their names or share their favorite Taste memory throughout the fest.
Photo: Marie Astrid Gonzalez
New York Wedding
For an October 2012 wedding at the New York Public Library, Xochitl Gonzalez of AAB Productions designed a chuppah made of books. "We were inspired by the location, of course, but also by a display of books that the groom liked in a bookstore—and, of course, the lightbulb room at the Gramercy Park Hotel," Gonzalez said. "We used books to create the wedding canopy and created spirals as well as a 'shelf' at the top. We wanted a grand library feel, so we used the red drapes as a backdrop, and we opened them up after the cocktail hour. The canopy served as a bar backdrop."
Photo: Dave Robbins Photography
