On September 30, the New York property celebrated its milestone anniversary with a party for 600 guests (including Oscar de la Renta and Naomi Campbell.) David Beahm Design handled production, giving the event a Chinese-carnival vibe. On the red carpet, a traditional Lion Dance accompanied by drums honored the hotel's Asian heritage.
The October bash celebrating the hotel's first anniversary offered rustic, farm-fresh fare. One station included cheese and charcuterie.
On their way into the Roosevelt Hotel's 80th anniversary party in 2004, guests were invited to pick up a fedora or a strand of pearls and experience the flavor of the New York hotel's opening days in the 1920s. To give the event an era-appropriate look, Design Fusion created a black, white, and silver Art Deco look accented with magenta lighting.
Mattel, a new sponsor this year, created its "Crazy Combinations Lounge" based on its board game Apples to Apples with a red and green color scheme and games on every table. The company offered free apple cider to visitors, as well as a photo booth with silly oversize props and a charging station. Comedians such as Nikki Glaser and Amy Schumer stopped by the lounge to hang out and play games.
