Event Decor

In 2012, Internet Week title sponsor Yahoo gathered 100 business executives from various companies at a private event at a five-story loft town house in New York to mark the relaunch of Genome, a brand previously known as Interclick. The design team incorporated the brand's logo by using it as art to hang on the walls.

Succulents were everywhere at this year's festival, including at AT&T’s SXSW Lounge, American Express’s the Serve Station, and the Fast Company Grill (pictured), where the greenery filled a branded planter inside a crate that was used as a table.