Ikea Promotion

To celebrate the opening of its store in Clermont-Ferrand, France, Ikea teamed up with Parisian event agency Ubi Bene to create a vertical apartment that also functioned as a rock-climbing wall from September 10 to 14. Ikea furniture decorated the wall and served as handy rest stops for those climbing the structure.
Photo: Fanny Reynaud
Keep a Child Alive's "Dream Halloween"

The 3-D Bat Cave setup included the Michael Keaton Batmobile as an eye-catching prop.
Photo: 2me Studios