Road signs at the entrance not only established the theme of a road trip, but also gave guests directions to the various stations set up inside Cedar Lake for Old Navy's spring 2015 preview.
Photo: Courtesy of Old Navy
The clothing and other products were displayed in three thematic vignettes, each representing a different month in the spring season. One section, dubbed "City Break," held Old Navy's collection of early spring items—described as a West Coast prep collection inspired by weekends in the city—and props associated with urban environments.
Photo: Courtesy of Old Navy
The decor in the City Break area included park benches on which clothing and accessories were displayed.
Photo: Courtesy of Old Navy
Adjacent to the City Break vignette was the first of the event's food stations, a farm stand designed to recall what travelers might find on the side of country roads.
Photo: Courtesy of Old Navy
To emphasize the farm stand concept, the menu included mini chicken potpies, individual portions of maple pecan pie and lattice-topped apple pie, vodka lemonade, and vodka Arnold Palmers. Guests could also make their own trail mix, putting scoops of treats into branded bags. MKG came up with the concept for the catering experience, working with the road trip theme for inspiration.
Photo: Courtesy of Old Navy
Another roadside detour was a photo booth, which allowed guests to choose a road trip-theme backdrop. The prints of the images could be stamped to look like postcards.
Photo: Courtesy of Old Navy
The second vignette grouped items together under the banner of "On the Road," easy, indigo-hued styles designed to be layered. Brand reps were on hand to speak to the collection, which encompasses womenswear, menswear, and clothing for kids—all priced under $60.
Photo: Courtesy of Old Navy
To emphasize the on-the-road theme, items in the section were displayed on camping cots alongside journals and backpacks.
Photo: Courtesy of Old Navy
Next to the second clothing display was the other food station, a cutout of an Airstream-trailer-turned-diner-car intended to evoke traditional roadside Americana. On the menu were bite-size hot dogs in mini brioche buns with ketchup or mustard; porterhouse beef burgers with cheddar cheese; burgers made with a black bean patty and guacamole; and spiked milkshakes made with bananas, chocolate ice cream, and rum.
Photo: Anna Sekula/BizBash
Another spot in the venue was dedicated to the final clothing display, playfully dubbed "To Warmer Places" and filled with boho styles in warm pastels and coastal prints inspired by the boardwalks. As such, props included sun loungers and bottles of soda.
Photo: Courtesy of Old Navy
The final stop at the event was a booth where, after answering a few questions, guests received recommendations for weekend road trips in the New York area, including where to visit, eat, and stay. Suggestions included photographing "outdoor-sculpture selfies" at Storm King Art Center, bites at the museum's café, and dinner and accommodations at Roundhouse at Beacon Falls.
Photo: Courtesy of Old Navy
