Taking advantage of the venue's high ceilings, the organizers erected two towers at either end of the hall. Screens around the top of each column served as a surface for the projection of still images and video, including shots of past Martha Stewart Living issues, clips of Stewart herself, and snapshots of the American Made honorees.
Photo: Clint Spaulding/PatrickMcMullan.com
A freestanding sign that stood at the entrance to Vanderbilt Hall echoed the brand imagery for the inaugural fair, with the blue-hued collage of materials designed as a nod to the artists, artisans, and entrepreneurs involved.
Photo: Clint Spaulding/PatrickMcMullan.com
Design Foundry kept the reception tent to a color palette of orange and pink. The florals set the stage for the springtime colors used throughout the dinner tent.
Photo: Pixelme Studios
While the event couldn't take place at the Corcoran Gallery of Art, a screened image of the gallery's doors at the reception provided a link to the past.
Photo: Pepe Gomez
On September 5, Target hosted a private party for V.I.P.s to preview the Shops at Target pop-up inside Highline Stages. Just past the entrance, a three-dimensional frame resembling the outline of a building served as the step-and-repeat.
Photo: Nilaya Sabnis
