The Fox upfront took over New York's Beacon Theatre Monday afternoon. The media group also gave people plenty to buzz about before the show with a stunt for Scream Queens, a new comedy-horror series from Glee creator Ryan Murphy. Crowding the sidewalk outside the theater, a troop of college-age women in pink sweatshirts handed out packs of bubblegum, while a branded ice cream truck offered treats to passersby.
The Bata Shoe Museum celebrated its 20th anniversary with a gala celebration on May 7 for 300 guests. To direct guests to different areas, a maze motif wove through the event, and appeared in its decor and on the floor of the museum.
On May 5, Freightliner pulled off a dramatic product launch for its Inspiration Truck. Using the historic Hoover Dam as a massive projection screen, the truck producer displayed a presentation of video and imagery that told the story of the brand and its milestones. Hoover Dam became a screen the size of nine football fields for the stunt.
For the first time in 51 years, the City of Chicago played host to the N.F.L. Draft during a weekend of activities that ran from April 30 to May 2. A new, free fan festival known as “Draft Town” was held in Grant Park. At "Combine Corner," guests could participate in some of the same activities that prospects take part in at the N.F.L. Scouting Combine, including running the 40-yard dash.
To create a feeling of intimacy in the expansive Engelhard Court during the May 4 gala, benefit producer Raul Avila and his team lowered the ceiling to 14 feet by hanging nearly 200,000 stems of wisteria overhead.
The Pediatric Oncology Group of Ontario hosted its 14th annual fund-raising gala on April 25 at the Liberty Grand Entertainment Complex. Instead of traditional floral centerpieces, designer Bill Fulghum decked tables at the circus-theme event with giant pieces of cotton candy.
The world premiere of the George Clooney picture Tomorrowland took place at Disneyland on May 9. A stilt walker outfitted in a balloon spaceship greeted fans.
The gala was held at Rosen Shingle Creek on May 16. Pastry chefs at the venue created a fitting dessert for a fashion show—milk chocolate shoes filled with fresh fruit and macarons.
Ladyfingers Letterpress created a book-like baby shower invitation with quotes and sentiments from the mommy-to-be’s favorite children’s stories. The cover was hand-sewn with gray-and-white baker’s twine, and a library card served as the R.S.V.P. card. Guests were encouraged to bring their favorite children’s book to help build the little one’s reading library.
Caplan Miller Events recently designed a Formula One-theme bar mitzvah for an Austin, Texas, teenager. The event took place at a local racetrack, where each garage was decorated as a different F1 location—Monaco, India, Shanghai, and Italy—with custom cabanas and international menu items, like vegetable samosas with tomato chutney, steak frites, and steamed dumplings, from Kurant Events.
